So far in this series, we’ve discussed why testimonials are so powerful, how to collect testimonials with my “SPURF” system, and 10 ways to make your testimonials work harder.
But what if you don’t have testimonials? What if you need other ways to give your credibility a boost?
No problem.
Yes, testimonials are a great way […] More Search Optimization News…. Tags: myspacefree hostingpage ranksocial media
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
I recently saw Ed Dale teaching thousands of Internet marketing newbies how to use Market Samurai, a paid tool promoted through their free course. Which, it turns out, is another good example of why many free information sources are worth less than they cost.
As their B case video (showing the free alternative that justifies the month-long sales pitch for various products pitched as free help) they used a poorly configured version of SEO for Firefox to make it look worse than what they were trying to sell. The video reviewing SEO for Firefox was given the title of SEO Competition The Old Way, and concluded that for SEO for Firefox
I am sorta hoping that you never have to use this, but if you do, it is there, and it is available.
Thanks for the faux recommendation. Pretty sleazy stuff there Ed Dale. Thumbs down for you.
For anyone who wants to see how SEO for Firefox actually works with all its features enabled, please check out the following video…and compare what you see to what you saw in that other video (while noting that I took half the time to show a much more comprehensive picture of the actual features).
Have you ever stood in a store with something in your hand and then looked up to see if there was a clerk nearby you could ask for help?
Sure you have. We all have. Good help is hard to find.
Companies have been cutting costs by moving towards self-serve more than ever. Depending on where you […] More Search Optimization News…. Tags: bloggingfree blogsfree hostingseomozrand fishkin
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
At WebmasterWorld, a forum member is baffled by the fact that his homepage isn’t ranking for a relevant search term; instead, one of the internally-linked pages rank. According to the forum member, the homepage has the right keywords within the title tag and should be targeted appropriately, but the internal page outranks it.
It seems that this forum member is not alone. Another member encountered a similar issue recently. Other forum members suggest that it could possibly be a temporary thing, but if (after 3 weeks or so) nothing has changed, it may be helpful to optimize those pages again.
Another possibility could be over-optimization of the front page, which could result in a penalty as we’ve seen before. One forum member makes this case clear:
If it has taken a tumble on just a handfull of specific searches, and there is no legit reason for the inner pages to rank higher than the home page (ie they’re less targeted and have a weaker link profile), then it sounds like your home page may be seen as a bit over optimized for the phrase(s).
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
How does one who may sell SEO services in the future give away information without giving away too much information (and fearing that the client will run away with the proposed strategies and implement them himself/herself?)
That’s a difficult situation and one I think a lot of people find themselves in. They are compelled to sell themselves by proposing a strategy but are afraid it can backfire. However, many clients who solicit the advice of SEO services are doing it because they cannot execute that detailed plan.
noel_x99 makes a great analogy that should make you feel a little bit better about providing that information:
Here’s an example: We were recently at an arts festival watching an artist scultping a log with a chainsaw. Suppose that artist were to spend time with me explaining his technique and showing me how to do it - even what he was thinking when he applied his technique. Then suppose he handed me the chainsaw and told me to do it myself. I couldn’t do it. Because I would lack the basic understanding of the skills of using a chainsaw. And even though he explained the technique…I couldn’t do it. It’s a combination art, technical ability, and experience that I don’t have with a chainsaw.
That should alleviate those fears you have about giving away ideas (unless the client is well versed in this area of marketing). Most people can hear your suggestions but have no idea about how to execute. In the end, giving out more information does seem to show that you have the expertise and indicates that you’re willing to help.
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.