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Reddit Updates Widgets, Launches FireFox Plugin, and Updates Their Site :: How to Search Optimize Your Site

admin — Tue, 18 Nov 2008 01:16:20 +0000

Every time I talk to the guys at Reddit, they are mentioning yet another change, feature, or addition to their site. I really don’t know how they find the time to do it all, with having only 5 people (6 now actually since they hired Erik the "Manage

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

PubCon: Post BBS Pioneers Take Over the World :: How to Search Optimize Your Site

admin — Tue, 18 Nov 2008 00:18:58 +0000

They don’t talk about butterflies, candy ass theories and granola bars here. You get the impression that these alt.news used-to-be geeks are delightfully modest, after systematically bringing the known marketing-universe to its knees over the last 10 years.
Having sprung forth from IRC, NewsGroups, Pine, BBSs and nightly modem buzz–PubCon is all about science, social engineering, […]
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SearchDay | Canaries in the SEM Coal Mine :: Search Engine Tools

admin — Mon, 10 Nov 2008 16:39:56 +0000

Today’s search engine marketing news and opinion: Canaries in the SEM Coal Mine; Regulators to Prevent Google from Bailing Out Yahoo?; We Are What We Search; and more.
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Budgeting For SEO & PR? Don’t Forget Social Media :: Google Page Rank Update

admin — Thu, 30 Oct 2008 09:38:21 +0000

Social media marketing is on the minds of many this year, while proposing ‘09 budgets for in-house or SEM agency clients. We’re repeatedly being asked to help with proposals and business plans. If you think selling starter social to your boss could be hard because fledgling participation doesn’t always yield immediate […]
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I am not an Investor :: Web 2.0 World!

admin — Thu, 30 Oct 2008 08:42:37 +0000

But if I were (Ok, yes, folks invest in funds on my behalf, have since 1998), I’d say, invest in entertainment. Because folks are looking for escape. Big time. (PS - I saw that tiny dog film. It was simply awful. But, yes, I saw it. I have daughters,…

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SearchDay | Landing Page Optimization: Guessing vs. Testing :: Adsense Marketing News

admin — Fri, 17 Oct 2008 07:49:31 +0000

Today’s search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.
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Just ‘Cause I’m Nofollow Don’t Mean I Ain’t Got No Link Love to Give :: Keyword Campaign Tools

admin — Fri, 17 Oct 2008 07:07:47 +0000

Posted by carfeu

I apologize in advance for the bad grammar, but that’s really how nofollow links talk, so it’s not my fault. I’m just trying to "keep it real."

It ain’t nothing but link love, baby

I was looking at the stats of one of my blogs, and in the "came from" section of the report I saw a referral from another blog. I was curious so I clicked through to see if that blog had a link to mine.

Turns out it was a comment I left… in 2006.

Not much of a comment either, just a simple remark. But two years later that comment still brings in traffic, and qualified traffic at that, to my personal blog.

Even back then I knew most comment systems were already using the nofollow tag, so no link juice would pass, but I still commented a lot, specially in my (extremely) niche subject.

The juice won’t flow, but the love will grow…

Okay… so my point is that in midst of any link building process you should consider all links you can get. Even those bad nofollows.

The simple logic behind any link building is that you are spreading the word about your content, you are marketing your content to other people who are surfing the net, be they webmasters or "simple users."

You just want those people to click through and get to know you. If they give you a chance, they might even like you enough to come back, again and again.

Yo, a nofollow is a good thing then cuzz???

If you are asking if a nofollow link is a good thing, then, yeah. It can probably always be a good thing. Just try to follow:

A link is a link. It brings traffic.
If your site rocks, the visitors will love it.
If those visitors have a site of their own, they will probably link to you later on.
So a nofollow link = a proper, juice passing link later on.

Jeez cuzz you just ’bout blew my mind

Stop calling me cuzz.

Anyway, I hope I made some sense. Can you also share your link building experiences? I’d sure love to hear ‘em. Damn, I’m starting to talk nofollow G…

Carfeu loves jogging and hunting bears (do the math). As a day job he’s the resident SEO/PPC master/apprentice at Search Marketing in Portugal.

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Why Do Good SEO Services Cost So Much? :: Social Blog Network News

admin — Fri, 17 Oct 2008 06:55:48 +0000

Posted by Kenneth Dreyer

I often face questions from clients regarding services they may feel are priced very high. Those who question high priced SEO services have in almost all cases spoken to one of two kinds of people, which I will describe below:

The "SEO is piece of cake" guy. There will always be those who brag about how easy SEO is just because they managed to rank in some niche with nearly no competition at all. This guy is most likely a friend and have never worked with a SEO company. At most he is a freelance consultant struggling to put food on the table. He’s been working with putting up websites for some years and gets his Internet income from various affiliate programs and, of course, Adsense. He managed to rank a niche website with low competition with no budget, just by building average content using title, h1 and meta-tags.
The "low-cost with 100% guaranteed results" guy. I think this must be my favourite. They’re also the experts on cold calls/emails. They offer low cost services with excellent results. Even better, they offer guarantees. These guys have various methods of achieving this. Sometimes it includes ranking you in a search engine you’ve never heard of, other times they can offer you links on blogs set up a few weeks ago, with no inbound links except for their own sites (and thanks to Linkscape, avoiding these just got so much easier).

So after speaking with clients who have previously met with one of these two guys, I always get asked this question: "Why do your SEO services cost so much, especially when you can’t guarantee the same results?" I kind of hate getting this question because it makes me feel like a sleazy sales guy trying to trash my competitors.

I go on with the normal routine, explaining how no one can guarantee results in Google. I’ve so far made myself understood every time (at least it looks so). Then I explain that if their site is in a niche with lots of strong competitors, it will require a bit more than just the title tags and H1. The normal stuff — I’m sure you all know this so I’m not going to bother. However, there is a story that seems to do the trick that you might not have heard before. It’s a famous story and I’ve heard at least a dozen different variants of it. The trick is to relate it:

A man worked at a manufacturing plant as a technician. He was good at his job. One day the plant was sold and the new owner noticed that the machines seemed to run quite fine by themselves and figured that it was a waste of money to pay a full time salary to the technician. The technician was then fired.

A while later one of the most important machines of the manufacturing plant breaks down, leaving all the employees with nothing to do. The plant is losing money every minute and no one can fix it, since the company that produced the machine is out of business. The new owner hesitates, but calls the old technician. The technician shows up, has a quick look at the machine, finds his hammer and gives it a few whacks. The machine starts running smoothly again. He then proceeds to present the owner with the fine:

Invoice:Repair of machinery: $10,000

The owner finds the invoice outrageous and complains to the technician. The technician takes back the invoice and rewrites it:

Invoice: Whacking machinery with hammer: $100. Knowing where and how hard to whack: $9,900.

The owner then paid the bill.

So what is the lesson of the story? It’s simple. Knowing what to do to rank your site is easy. You just got to build a site with good content and structure and trustworthy links. That’s the what, and finding a guide explaining this is simple. They’re all over the Internet. How is the big question, and it’s the how that separates good and bad SEO companies, both in results and price. The customers don’t only pay for the product. They pay for your knowledge as well.

Remember that in most cases you get what you pay for. So people, remember to charge a price you could live with. How much is your knowledge worth?

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Google AdWords Readies iPhone Exclusive Channel :: StumbleUpon Update

admin — Fri, 17 Oct 2008 06:40:53 +0000

Last week, an AdWeek article was published that noted that the iPhone, with its powerful capabilities, is changing the landscape of advertising. Google has reviewed options to make iPhone-only specific channels to target ads to searchers who use an iPhone on which to perform that search. The article explains:

Unlike phones that browse the mobile Web, the iPhone pulls up sites directly from the Internet. This means the ads users see, unless a publisher creates an iPhone-specific site, are the same as those viewed from a computer. The new option would in essence build a bridge between repurposing Internet ads for a mobile experience and creating a parallel structure for it.

Given the dominance of iPhone in the market (yet I do not have one and won’t till they support Sprint…nu, Apple?), this all makes a lot of sense. The iPhone really does help users make better decisions; one forum member sees that there are more conversions than just clicks.

Forum discussion continues at Search Engine Watch Forums.

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SearchDay | I’m a PC, What Are You? :: Adsense Marketing News

admin — Tue, 30 Sep 2008 06:32:52 +0000

Today’s search engine marketing news and opinion: I’m a PC, What Are You?; Use Care When Choosing an SEO Agency; New Yahoo Board Approves Talks with AOL; and more.
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Dynamic URLs vs. Static URLs - The Best Practice for SEO is Still Clear :: Google PageRank Update

admin — Tue, 30 Sep 2008 06:29:01 +0000

Posted by randfish

Google’s got a blog post out today (and SELand covers it) about how they now recommend that webmasters and site owners DO NOT rewrite their ugly dynamic URLs to be clean and static. What’s the reasoning behind this?

We’ve come across many webmasters who, like our friend, believed that static or static-looking URLs were an advantage for indexing and ranking their sites. This is based on the presumption that search engines have issues with crawling and analyzing URLs that include session IDs or source trackers. However, as a matter of fact, we at Google have made some progress in both areas. While static URLs might have a slight advantage in terms of clickthrough rates because users can easily read the urls, the decision to use database-driven websites does not imply a significant disadvantage in terms of indexing and ranking. Providing search engines with dynamic URLs should be favored over hiding parameters to make them look static.

The fundamental problem here is that Google is thinking about this from a completely different perspective as marketers. It’s not that they’re wrong or lying or creating misinformation, it’s just that they’re looking out for their best interests - effectively and efficiently crawling the web and serving up accurate data about the contents of pages. When URL rewrites go awry, it can screw up Google’s ability to return the results their users want (and as content publishers, the results you want).

However, the fact that some developers incorrectly create rewrite rules does not mean that sticking with dynamic parameters is now the "best practice." It simply means you have to do it right.

Let’s go over the list of pros and cons for static vs. dynamic URLs and see what’s really changed:

Pros of Dynamic URLs

Umm… they’re usually longer?
Google (1 of the 4 major search engines) says they can effectively crawl and index them

Cons of Dynamic URLs

Lower click-through rate in the search results, in emails, and on forums/blogs where they’re cut and pasted
A greater chance of cutting off the end of the URL resulting in a 404 or other error when copying/pasting
Lower keyword relevance and keyword prominence
Nearly impossible to write down manually and share on a business card or read over the phone to a person
Challenging (if not impossible) to manually remember
Does not typically create an accurate expectation of what the user will see prior to reaching the page
Not usable in branding or print campaigns
Won’t typically carry optimized anchor text when used as the link text (which happens frequently due to copying & pasting)

Pros of Static URLs (mostly the opposites of the above)

Higher click-through rates in the SERPs, emails, web pages, etc.
Higher keyword prominence and relevancy
Easier to copy, paste and share on or offline
Easy to remember and thus, usable in branding and offline media
Creates an accurate expectation from users of what they’re about to see on the page
Can be made to contain good anchor text to help the page rank higher when linked-to directly in URL format
All 4 of the major search engines (and plenty of minor engines) generally handle static URLs more easily than dynamic ones, particularly if there are multiple parameters

Cons of Statics URLs

You might mess up the rewriting process, in which case your users and search engines will struggle to find content properly on your site.

So - bottom line - dynamic URLs don’t afford you the same opportunity for search engine rankings, usability or portability that rewritten, keyword-optimized URLs do. Just because one of the engines doesn’t have trouble crawling them doesn’t mean it’s any less critical to continue optimizing this element of a site’s structure.

If you buy into Google’s argument that because rewriting URLs can occassionally cause problems (nevermind that we’ve done it at SEOmoz and with our clients dozens of times without issues), you’re setting yourself up for something significantly less than search engine "optimization." I’d be tempted to call it conservative SEO, but it’s not really even that. It’s the mindset that living in fear of change rather than pursuing the best course of action is the better choice, and none of us who do SEO for a living should support that mentality.

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Google’s Advice - Godsend Or Gimmick? :: Social Marketing On StumbleUpon

admin — Tue, 30 Sep 2008 06:09:23 +0000

Posted by Jane Copland

What’s the deal with all this advice that Google employees like to give us, then? Of all the search engines (and of many companies of Google’s size and scope), Google appears to be the most open with its distribution of information, its interactions with its users and its willingness to give us advice. The other search engines are catching up, but Google has always seemed to lead the way in its interactions with the public, especially those members of the public who want it the most.

Taken at face value, the interactions of people like Matt Cutts and Brian White on blogs, forums and social networks are fantastic. You can’t expect to write a blog post or submit a thread about Facebook and have a high-ranking employee show up to correct a misconception or answer a question. Of course, Googlers can’t and don’t weigh in on everything, but the fact that they’re there is awesome.

However, it’s healthy to avoid taking everything at face value, and some people are better at that than others. A true Google fan will say that the information and advice dispensed by Google employees is dispensed 100% in good faith, that it is for our own benefit and that if we can trust anyone, we can trust a search engine worker. A true conspiracy theorist will say that every utterance from a big company employee’s mouth, no matter whether that company be Google, Microsoft, Apple or the Bank of America, is filtered through a carefully-planned corporate agenda.

People read a lot into the public situations Googlers get involved in. The most recent debate surrounded whether Twitter had nofollowed users’ profile page links because a Googler told them to. The public message Matt Cutts sent to Twitter co-founder Evan Williams linked to David Naylor’s post on the subject of followed profile links and said that he’s "dropped (Evan) an email" about it. According to Matt, he did not tell Evan to remove or nofollow those links, but only pointed out that Twitter could fall victim to spam attacks because of a PageRank-leaking loophole.

I haven’t read the email Matt sent and it’s likely that you haven’t either. However, you’ll undoudtedly have your assumptions about it. The conspiracy theorists will have you believe that Twitter was pressured into removing its users’ links under threats of lost PageRank. The believers will tell you that Matt dropped in like a friendly genie to alert Evan of a possible problem. I envision that hypothetical email beginning with "Oh noes!"

In reality, it’s probably going to be somewhere in the middle and I believe that goes for most of Google’s interactions with the public. Search engines have long advised against linking to "bad neighbourhoods": we know both inherently and factually that linking to spam does not make a site look more trustworthy. However, it would seem that Twitter has little to gain from search engine rankings and that nofollowing those outbound links benefits Google and its use of PageRank more than it does a site whose growth hardly relies on search traffic. Then again, Google could just have easily discounted followed outbound links from Twitter. Given the ease with which they could have done this, surely Matt’s actions could be seen as pretty philanthropic? It isn’t as though Google hasn’t turned off sites’ ability to pass PageRank in the past.

I’ve speculated on both sides of the theory here, but I always end up in the middle again. Google offers advice for a number of reasons and one of those is good will. Another seems to be making its employees’ lives easier. Take Monday’s blog post about URL rewriting which Rand covers here: I walked away from that article feeling that although Google would like to help webmasters avoid rewriting screw-ups, they’re quite invested in the idea that we should make their lives simpler. A third reason behind some Google actions is also going to boil down to corporate agenda. It’s doubtful that a company can become that big and successful without one.

People who write for Google have a responsibility to take the utmost care in the advice they give and Monday’s URL rewriting post somewhat neglects this responsibility. The post seems to look out for Google’s interests more than it does the interests of website owners: it is misleading to experienced webmasters who knows how to effectively rewrite URLs… which they often do for purposes other than search engine crawling and ranking.

Nothing that comes out with a Google stamp on it, and nothing that Googlers say on their own time, is taken lightly. Matt can send Evan Williams a two-line email that says something along the lines of:

"Hey dude, those links from Twitter profile pages under "Bio" are passing PageRank and there are some nasty spammers signed up to your site. It’s going to show up badly on your outbound link profile. Catch you later."

and it means a lot more than it says. Google doesn’t have to threaten a webmaster with anything; a message like that is enough to spur action. Similarly, Google’s publication of any material, including Monday’s URL rewriting post, carries a lot of weight and usually shapes how webmasters conduct themselves and their businesses.

The conflict of interest happens when Google combines its interests as a company (in this case, easiest, most effective web crawling) with advice to webmasters. On Monday, it appears that commercial interests won out and Google dispensed less-than-ideal advice to an enormous community.

Google’s employees know this, which is where goodwill and power come together. I am absolutely sure that the things I’ve seen Matt tell webmasters is imparted in good faith. Many of us have received great advice, clarification and information from Googlers. However, they know that they hold a huge amount of power. People who’ve been around this space for a fairly good amount of time will have seen the annoyingly polished, corporate-approved statements and posts. The language is deliberately chummy but ends up being condescending. We recognise this because we’ve also seen their genuine voices. We have seen them get pissed off and call us out.

I don’t have my tin hat on. The title of this post is a bit sensational because I neither believe that the public-facing side of Google is a godsend or a controlled gimmick. I believe that you can rely on the advice you hear and read from search engines, especially from the ever-vocal Google, not to get your site banned, hurt your rankings or be deliberately detrimental in any way. However, always remember that they’re going to misspeak and they’re going to publish posts and comments that are in their own interest. They are also aware of their power, and so we should pay close attention to the meaning behind the messages we hear and find the middle ground between faithful servant and irate conspiracy theorist.

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A Lesson to Deadbeat Clients: Why you should never, never rip off an SEO :: Social Marketing On StumbleUpon

admin — Mon, 22 Sep 2008 15:03:57 +0000

A great post on dangers of screwing over people who build reputation for a living.

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Google Ten Years, Updated :: Search Dynamics

admin — Fri, 12 Sep 2008 07:38:57 +0000

Here’s the full list so far….

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How to Find the Best Pages for Link Building :: Social Marketing News

admin — Fri, 12 Sep 2008 07:08:14 +0000

On a Cre8asite Forums thread, a forum member is looking for the ideal link building strategy. If you had to choose one kind of quality link, which would you go for: a relevant site with a high PR but not so many indexed pages, or a site that has a low PR but many indexed pages?

That’s not an easy question to answer. If you had to choose one, more people are compelled to agree that the site with more indexed pages will perform better, even though the PR is low. Of course, PR is a metric that many people still feel should be ignored, however. But perhaps you shouldn’t only look at the links — people may consider you to be a competitor if they are a high PR site. Using that logic, you may want to go with the other types of links as well.

As Ammon John points out, this is a “situational decision.” You need to evaluate your goals to see which tactic and link methodology you want to take first.

Forum discussion continues at Cre8asite Forums.

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New Google SERP Changes :: How to Search Optimize Your Site

admin — Thu, 04 Sep 2008 15:48:25 +0000

Google has been changing the code used to display their search results a number of times over the past couple days. We recently updated SEO for Firefox and Rank Checker. Both should work as of now, and if any more SERP changes happen we will try to update the extensions as soon as possible.

If you need to update these tools you can do so within the Firefox browser by clicking on Tools in the top Firefox menu, then from the Tools menu click on Add-ons. This will pop up the Add-ons / extensions window. At the bottom of this window there is a Find Updates button you can click. That will bring in the new updates and then when you re-start the browser the extensions should be fully functional again.

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