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Social media marketing is on the minds of many this year, while proposing ‘09 budgets for in-house or SEM agency clients. We’re repeatedly being asked to help with proposals and business plans. If you think selling starter social to your boss could be hard because fledgling participation doesn’t always yield immediate […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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But if I were (Ok, yes, folks invest in funds on my behalf, have since 1998), I’d say, invest in entertainment. Because folks are looking for escape. Big time. (PS - I saw that tiny dog film. It was simply awful. But, yes, I saw it. I have daughters,…



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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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Today’s search engine marketing news and opinion: Landing Page Optimization: Guessing vs. Testing; Googloomy Times, Desperate Measures; Google Translate Adds Widget; and more.
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Tags: SEO Social Marketing Technorati Live bookmarks

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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Posted by carfeu

I apologize in advance for the bad grammar, but that’s really how nofollow links talk, so it’s not my fault. I’m just trying to "keep it real."

It ain’t nothing but link love, baby

I was looking at the stats of one of my blogs, and in the "came from" section of the report I saw a referral from another blog. I was curious so I clicked through to see if that blog had a link to mine. 

Turns out it was a comment I left… in 2006. 

Not much of a comment either, just a simple remark. But two years later that comment still brings in traffic, and qualified traffic at that, to my personal blog. 

Even back then I knew most comment systems were already using the nofollow tag, so no link juice would pass, but I still commented a lot, specially in my (extremely) niche subject. 

The juice won’t flow, but the love will grow…

Okay… so my point is that in midst of any link building process you should consider all links you can get. Even those bad nofollows. 

The simple logic behind any link building is that you are spreading the word about your content, you are marketing your content to other people who are surfing the net, be they webmasters or "simple users."

You just want those people to click through and get to know you. If they give you a chance, they might even like you enough to come back, again and again. 

Yo, a nofollow is a good thing then cuzz???

If you are asking if a nofollow link is a good thing, then, yeah. It can probably always be a good thing. Just try to follow: 

1. A link is a link. It brings traffic. 
2. If your site rocks, the visitors will love it. 
3. If those visitors have a site of their own, they will probably link to you later on.
4. So a nofollow link = a proper, juice passing link later on.

Jeez cuzz you just ’bout blew my mind

Stop calling me cuzz. 

Anyway, I hope I made some sense. Can you also share your link building experiences? I’d sure love to hear ‘em. Damn, I’m starting to talk nofollow G…

Carfeu loves jogging and hunting bears (do the math). As a day job he’s the resident SEO/PPC master/apprentice at Search Marketing in Portugal. 

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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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Posted by Kenneth Dreyer

I often face questions from clients regarding services they may feel are priced very high. Those who question high priced SEO services have in almost all cases spoken to one of two kinds of people, which I will describe below:

1. The "SEO is piece of cake" guy. There will always be those who brag about how easy SEO is just because they managed to rank in some niche with nearly no competition at all. This guy is most likely a friend and have never worked with a SEO company. At most he is a freelance consultant struggling to put food on the table. He’s been working with putting up websites for some years and gets his Internet income from various affiliate programs and, of course, Adsense. He managed to rank a niche website with low competition with no budget, just by building average content using title, h1 and meta-tags.
2. The "low-cost with 100% guaranteed results" guy. I think this must be my favourite. They’re also the experts on cold calls/emails. They offer low cost services with excellent results. Even better, they offer guarantees. These guys have various methods of achieving this. Sometimes it includes ranking you in a search engine you’ve never heard of, other times they can offer you links on blogs set up a few weeks ago, with no inbound links except for their own sites (and thanks to Linkscape, avoiding these just got so much easier).

So after speaking with clients who have previously met with one of these two guys, I always get asked this question: "Why do your SEO services cost so much, especially when you can’t guarantee the same results?" I kind of hate getting this question because it makes me feel like a sleazy sales guy trying to trash my competitors.

I go on with the normal routine, explaining how no one can guarantee results in Google. I’ve so far made myself understood every time (at least it looks so). Then I explain that if their site is in a niche with lots of strong competitors, it will require a bit more than just the title tags and H1. The normal stuff — I’m sure you all know this so I’m not going to bother. However, there is a story that seems to do the trick that you might not have heard before. It’s a famous story and I’ve heard at least a dozen different variants of it. The trick is to relate it:

A man worked at a manufacturing plant as a technician. He was good at his job. One day the plant was sold and the new owner noticed that the machines seemed to run quite fine by themselves and figured that it was a waste of money to pay a full time salary to the technician. The technician was then fired.

A while later one of the most important machines of the manufacturing plant breaks down, leaving all the employees with nothing to do. The plant is losing money every minute and no one can fix it, since the company that produced the machine is out of business. The new owner hesitates, but calls the old technician. The technician shows up, has a quick look at the machine, finds his hammer and gives it a few whacks. The machine starts running smoothly again. He then proceeds to present the owner with the fine:

Invoice:Repair of machinery: $10,000

The owner finds the invoice outrageous and complains to the technician. The technician takes back the invoice and rewrites it:

Invoice: Whacking machinery with hammer: $100. Knowing where and how hard to whack: $9,900.

The owner then paid the bill.

So what is the lesson of the story? It’s simple. Knowing what to do to rank your site is easy. You just got to build a site with good content and structure and trustworthy links. That’s the what, and finding a guide explaining this is simple. They’re all over the Internet. How is the big question, and it’s the how that separates good and bad SEO companies, both in results and price. The customers don’t only pay for the product. They pay for your knowledge as well.

Remember that in most cases you get what you pay for. So people, remember to charge a price you could live with. How much is your knowledge worth?

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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Last week, an AdWeek article was published that noted that the iPhone, with its powerful capabilities, is changing the landscape of advertising. Google has reviewed options to make iPhone-only specific channels to target ads to searchers who use an iPhone on which to perform that search. The article explains:

Unlike phones that browse the mobile Web, the iPhone pulls up sites directly from the Internet. This means the ads users see, unless a publisher creates an iPhone-specific site, are the same as those viewed from a computer. The new option would in essence build a bridge between repurposing Internet ads for a mobile experience and creating a parallel structure for it.

Given the dominance of iPhone in the market (yet I do not have one and won’t till they support Sprint…nu, Apple?), this all makes a lot of sense. The iPhone really does help users make better decisions; one forum member sees that there are more conversions than just clicks.

Forum discussion continues at Search Engine Watch Forums.

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Tags: free blogs sphinn pagerank reddit

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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