Or at least it confused me anyway, while searching for SEO on Google today I noticed the following Google News universal search result listed:

Google Universal Search Confuses SEO Inc with SEOmoz!
Having a quick glance at the image and headline I assumed the story was about SEO Inc, but clicking on the headline shows that the story CEO Puts fresh face on SEO article, from the Seattle Times, which is infact about SEOmoz instead!

What is happening is that there are actually two news stories, the image links to this article about SEO Inc on Earthtimes.org, with the headline pointing to the Seattle Times story.

I’m sure a lot of people have just assumed there is only one story displayed rather than two. Has anyone else found this confusing?

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