Google keeps adding new ways for AdWords advertisers to fine tune where their ads are displayed within the Google content network. Last night the Inside AdWords blog announced the new feature that allows you to now exclude categories of sites from displaying your ads. Here is how it looks within the AdWords interface:

The old site exclusion interface:
Google AdWords New Site and Category Exclusion

Exclude your ad by site topic:
Google AdWords New Site and Category Exclusion

Exclude by page type:
Google AdWords New Site and Category Exclusion

I am very pleased they keep adding more granularity for advertisers in choosing where their ads should be displayed.

Forum discussion at Search Engine Watch Forums.


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