phoenix search engine marketing ireland

Today’s search engine marketing news and opinion: Need Sitelinks? Show Google Your Site Is Useful; Winning the Local Search Battle; Google Launches Google Merchant Search; and more.
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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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Next Monday (June 2nd) I will be talking at the Boston Internet Marketing SEO Networking Meetup about how we have used social media sites like stumbleupon, digg.com etc to create targeted links and traffic. My presentation will be followed by a round table discussion on social media.
If you are in the Boston area and are […]
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Tags: free hosting digg seomoz rand fishkin

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software

Have you ever asked yourself if you should be branding yourself or branding your business? You’re not alone. It’s a hot topic these days, and one worth thinking over.
Anyone can open a business on the Internet. The little guy has a chance. The individual can make it big. New businesses are cropping up left, right, […]
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Tags: blogger web 2.0 wordpress themes seomoz rand fishkin

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Ready or not, the landing page load time is coming to the AdWords quality score in June. I have screen shots of the new report Google is displaying so you can be prepared. Good luck!

40 Vote(s)

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Tags: blogs rand fishkin reddit delishio

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Really, Twitter spam? I mean, how do you get spammed by people you voluntarily choose to follow. It’s like bitching that your Facebook "friends" are spamming you. Why did you make them friends, then.

37 Vote(s)

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Tags: blogs free blogs digg sphinn del.isio.us

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

The following post is a guest post. SEO Scoop endeavors to showcase and highlight guest bloggers, in the hopes of giving up and coming bloggers and SEOs a chance to shine. Please take some time to appreciate their efforts by visiting their sites, or by networking with them.

SEO Scoop does not necessarily agree with or condone any tactics mentioned by guest posters.

By: Jeremy Rivera

My friend has a young daughter who just learned the most important thing in the English language… How to ask a question. In our day to day lives, we simply couldn’t exist without this fundamental tool that allows…

More Search Optimization News….
Tags: blogs web 2.0 free blogs free hosting digg

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

I was trying to figure out for sure if Mother’s Day was this Sunday or the next, so of course I went to Google. Thankfully Google knows when holidays are, albeit they use Wikipedia. So now I know, Mother’s day is May 11th. And you know too (so get her something!).

One of Google’s more well […]
More Search Optimization News….
Tags: blogger web 2.0 wordpress themes seomoz rand fishkin

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

David Alston writes, "Social media has simplified the art of the soapbox shout. Information is shared with the masses now using easy-to-use Web 2.0 tools and is recorded and cached for infinity. These two points make the non-stop monitoring of socia

31 Vote(s)

More Search Optimization News….
Tags: free blogs sphinn pagerank reddit

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Heather Dougherty at Hitwise had an interesting post last week about people are spending more time on video web sites and search engines and social networks are now accounting for an equal share of referred traffic to these sites.What I found most interesting was this graphic about the demographics of the YouTube audience.Video web sites […]
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Tags: myspace free blogs free hosting digg google del.isio.us delishio

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software

Posted by kelly larsen

Intro from Rebecca: Normally I’m not one to publish promotions of this nature, but it appears that they have generously offered SEOmoz members a discount on the conference pass, so I thought I’d let this one slide.

PPC Summit is Searching for the Best Search Marketing Strategy Contest

We’re calling all internet marketers to submit your proven most effective Search Marketing strategy or technique that increased your conversions! It’s easy, go to the PPC Summit contest form here to submit your best practice:

http://www.surveymonkey.com/s.aspx?sm=ni1n_2bjYybQuH4PKJaaumqA_3d_3d  

Answer the following questions (on the form at the above link):

1. What Increased your search marketing ROI last year? 
2. What one thing could you point to and say “THAT made the difference!” 

Only one submission per person and make sure to include your name and email in the spaces provided. The Best SEM Strategy winner will be chosen on May 9 and wins a FREE FULL CONFERENCE PASS TO THE NEXT PPC SUMMIT!

PPC Summit will notify the winner via email by May 12. If your submission is chosen as the winner, you will win a FREE two-day conference pass to the PPC Summit of your choice (San Francisco May 19-20 or Los Angeles Sept. 25-26).

To ensure your seat at the next PPC Summit, register today with your SEOmoz Reader 10% Discount code MOZ. Click here and Save 10%, Plus $200: www.ppcsummit.com/overview.html?blog

The PPC Summits are educational two-day Internet Marketing workshops which connect you with the world’s leading pay per click experts. You won’t want to miss the upcoming PPC Summit to learn from the Microsoft Keynote and other industry leaders during two full days of expert SEM lead generation and sales producing strategies.

Thank you for participating. Good luck!

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More SEO Tips….
Tags: wordpress myspace free hosting seomoz cylon page rank pagerank social media

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software

It’s often said that there’s nothing that your competitors can do to your site that would get it penalized or in trouble with the search engines. While this may be true for a mature site, it doesn’t hold for new sites.First Impressions Are CrucialNew sites have little history in the search engines and your […]
More SEO Tips….
Tags: web 2.0 free blogs rand fishkin seo delishio

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software

I know that Kevin has touched on the marketing implications of the change in Google’s trademark protection laws but I just wanted to flag up some interesting figures I came across today.From May 5th, Google is to allow all companies and marketers to bid in order to place their paid search advertising alongside search results […]

More SEO Tips….
Tags: blogs wordpress free hosting digg seo del.isio.us

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software

I just read Google and The Value of Web Supremacy, comparing Google to the history of Venice. It is a great blog post well worth a read.

Google’s position on top of the web allows them to monitor any area of growth, and give themselves the first slot for any area they want to compete in. If they are uncertain of their competitive positioning they can list a couple other competitors alongside until their internal stats show their product is superior. Free exposure and free benchmarking are great advantages.

Their relevancy standards and universal search product allow them to vote for or against any type of information or company. From a business standpoint, anything they buy or launch can be tightly integrated in the search results like they did with YouTube and Google Checkout.

Their protective moat extends out from that position with the following assets

• the default video hosting platform
• the default display & contextual ad networks
• the default blog feed management company
• the leading feed reader services
• the default web analytics service
• the default mobile operating system
• the default standard for map sharing
• free payment processing for non-profits (good for public relations and a cheap way to buy market exposure)
• (soon to be) the default web development platform - Google App Engine

Given the size of that moat and diversity of their offerings, holding Google stock is like holding a mutual fund with a long position on the web. As SEOs we monitor Google too closely to talk about why and what they are penalizing and how to get ahead, but I think you can learn more about marketing by watching what they do to build their brands and dominate their markets, and try to do the same in our markets.

When you have a well known brand, a good idea, and do an aggressive launch sometimes your idea sticks as the default answer for that question. You end up owning ideas - sometimes for years. In some cases idea ownership requires extensive maintenance costs, but in many cases there is little ongoing cost.

• Even if a domain name costs $50,000 or $100,000 it is only $8 a year going forward.
• A good site design might cost $5,000, but earn you that much each month.
• Some software tools and downloads rarely need updated.
• The difference between an average blog post and a piece of feature content might only be 8 hours of production and 4 hours of marketing.

Once you have default status in a category the web’s network economy works for you and works against the competition.

• if you already rank that exposure can become self-reinforcing (until someone creates a better idea)
• if you are already well known it is easy to get listed in DMOZ and get other trusted 3rd party citations
• if you have a well known brand you can charge more and be selective with who you sell to
• if you have a lot of exposure people new to your field are likely to quickly run in to you and help promote you while they learn from you

More SEO Tips….
Tags: free hosting sphinn seomoz rand fishkin blogosphere

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software

A couple days ago while I was at a conference news came about that Network Solutions was hijacking unused customer subdomains to post links to their other websites. It is getting really hard to trust *many* online service providers.

A big tip for new websites is to use the www subdomain and 301 the non www version to the www version, for 3 reasons

1. If some nefarious group tries to add subdomains to your site you can easily spot them with a Google search for site:mysite.com -site:www.mysite.com (you could subtract other subdomains if you liked as well, likeso). You can even set up a Google Alert to track Google indexing any subdomains by entering that search in a Google Alert. Once any new subdomain is discovered you can delete any of their nefarious activity and/or add the subdomain and 301 it to your site to reclaim any link popularity (if the domain was expired or re-purchased and the subdomain had some remnant link equity).
2. Already owning the www and non-www means that they have fewer opportunities to hijack one of your most important subdomains.
3. Some automated penalties that occur on subdomains do not flow back to the root. If you are using WWW you can move it to another subdomain, but if your core site is at the root (without the www) then you may be out of luck.

Disclaimer: Microsoft Live Search is *really* bad at following 301 redirects. So if you are already using the non-www version and have built a lot of links, then it may not be worth the risk of 301ing it…especially if your site is really clean and you are not pushing any algorithmic limits with aggressive SEO techniques.

In addition to the above tips, ensuring that you software is up to date and using your own non-shared host also helps mitigate the risk of subdomain hijacking. SEO Book reader Rich Atkinson also stated

Another good tip is to create a wildcard dns ‘A’ record for your domain. Then config your web server to 301 all unrecognised hosts to your main site.

This is good for picking up the ww.example.com typos too.

Of course - you may or may not be able to do this on shared hosting.

More SEO Tips….
Tags: blogger wordpress themes google sem blogosphere delishio

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software

I recently glanced at our SEO videos subdomain and was disappointed with the layout and formatting, so I spent the last couple days adding videos, categorizing them, and adding introductory text. With that subdomain only having 1% of our overall traffic, it hints at how bad the old formatting was. Please let me know what you think of the new subdomain.

Things have been going quite well since we formally launched the SEO community and training program.

• I have been blown away by the quality of discussion on the forums. On more than one occasion I have opened up a number of tabs for answering different questions, answered a question, and then looked at how great another answer was by different members who answered quicker than I did, where I erased my answer to write “____’s answer was better.” It is inspiring to see the community work out that well so early on.
• In less than 2 months since formally launching I have made over 2,000 forum posts, and it seems this business model scales better than the old model and offers much better interaction between clients and I. Rather than trying to rush to get through all the emails (as one does when they get 100’s every day) there is enough time to really interact with customers. The back and forth and variety of participants really enhances learning, and helps me focus on what training modules to create.
• Yesterday I figured out how to embed YouTube videos in the forums, and today we got cool new smilies (white hat, black hat, Google, spam, money, and a cheers mug)
• The first month after launch I was able to make 4 video PowerPoint training modules. I got nothing but great feedback on those and want to see if I can create at least a few of them a month. Ideally I would make one a week, but eventually I will end up running out of topics at that pace. I have not been creating much video content for the blog because I want to make most of that stuff subscriber only. I probably need to figure out some balance on this front.
• In the last 3 weeks we had 2 conferences and finished up taxes, and yet were able to keep up fine with both the forum and email. That bodes well for future growth potential and scalability.
• I use Google Docs to take notes on what to update and what to add to our monthly newsletters. Google recently over-wrote one of these, but luckily I had a saved offline copy and was able to restore it.
• Recently I did way too many interviews. I think it is important to be aggressive with self promotion when you do new launches, but I bet my interviews would have been better received if I spaced some of them out. I got to feeling a bit unoriginal because when you do that many interviews the questions tend to overlap, and so do some of the answers.
• The developer of our Rank Checker extension just had another baby (or his wife did). So updates to that will take a bit. I plan on creating a bunch more software, but much of it will likely be decentralized due to the added reliability and cost benefit of decentralization. The decentralization does not lock in users as well as the centralization model does, but at the end of the day if the product is better that is all that matters.
• In the background of all that I did a joint venture partnership with another big player in our space. I just saw the first version of some of that work and it is looking quite exciting. More news on that front coming soon.

The percentage of site traffic that comes to our blog is now down to ~ 40%. I hope to keep growing traffic, but drive that down to about 30% by the time the year is out, through expanding our training program, community, and tools offerings. There is lots of growth opportunity in creating more tools and improving the integration between our training modules and our community forums.

I have a couple more blog posts I want to make in the next few days, but I am going to start focusing more efforts on cross integrating the community forums with the training modules, and looking for other ways to add value to the membership area of the site.

There are also a few lead content ideas kicking around in my head. I hope to have at least one or two of these done before the month is out. Thanks for reading even though my publishing has been a bit sporadic. Hopefully a few of those features will help make up for that.

More SEO Tips….
Tags: seo sem social media

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software