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Takes a look at the value of social media for most sites - even WSJ which recently added Digg buttons doesn’t seem to be relevant, or maybe they need to hire a SMM specialist

29 Vote(s)

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The owners of Knol.com say they’ve had tens of thousands of visitors from 130 countries since Google announced Knol.

30 Vote(s)

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I thought it was a good time of year to bring back up a long time discussion of SEO and Ethics. SlightlyShady gives a good launching point- What is your stance on the topic?

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The owners of Knol.com say they’ve had tens of thousands of visitors from 130 countries since Google announced Knol.

28 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Posted by great scott!

Well folks, Christmas has passed but we’re here with the gift that keeps on giving: Another installment of Whiteboard Friday! To round out our last episode of 2007, we brought our good friend and search industry celebrity, Vanessa Fox, into Whiteboard studios to talk about Vertical Search (or Search 3.0, if you will).

Vertical, Blended, Shaken, Stirred…however you like your search results mixed, this aspect is one that is becoming increasingly more important in our industry. As the engines work harder to integrate results, it offers tremendous opportunities (and challenges) in getting different content media for the same site to rank for target terms.

In the video, Vanessa and Rand discuss the results they found at the different engines for the search "britney videos" (no, I haven’t bothered to ask). The screencaps below the videos show the difference in the results offered up by Google and Ask, respectively. As you’ll see, Ask is way more integrated (in fact, blended results seem to be their primary marketing focus), whereas Google suffers a bit, despite the presence of non-thumbnail YouTube links in the SERP.  Vanessa also mentions that the engines are all integrating their results because while us savvy folk know to click the Image or Video or Shopping tabs to find targeted content, average users don’t even acknowledge the existence of specialized search tabs.

Without further ado, here’s the video (broken into two parts because YouTube will not hook me up with an account that allows segments over 10 minutes long).

Ask.com“>

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

One of the books I looked forward to reading this year was Web Analytics: An Hour a Day by Avinash Kaushik. I’ve hesitated making this post because I met Avinash at SES San Jose earlier this year, I sat in on one of his sessions, was in talks to get involved in Market Motive with […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

This year could be defined by social media, blended search, or even the changes in SEO. All told, 2007 is mainly the year that search grew up.
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Posted by rebecca

It’s time for another roundup! This week was a bit slow going due to the holidays, but nevertheless there were still some happenings throughout the web. Oh, and every week I’ll be sure to also include what happened the Friday and Saturday before the start of the new week; otherwise, those days will slip through the cracks.

That being said…

New editions to the SEOmoz Marketplace:

Featured job postings:

• SEO product manager, SEM planner, and search marketing specialist for All Star Directories in Seattle, WA

Featured companies:

• Asia SEO Guru
• Comet Conversion
• Alliance Search Marketing

Featured resumes:

• Yelena Shapiro
• Jay Kaplan
• Sivaprasad Gunji

New events added to the Events Calendar:

• OMCAR 2008

Stories, news, and other notable items from the past week:

• The NY Times has a piece about how blogging is a low-cost, high return marketing tool. While I agree with the article stating that blogging isn’t suited for everyone, I disagree that it’s not recommended for the majority of businesses out there. I think that, with a good writer, any industry or business can have a blog. Many blog readers and Linkerati elite are thirsty for information–just look at some of the random stuff that gets on Digg. Yes, tons of blogs are technology-laden, but there are still plenty of niche blogs that do well because they offer a clever twist or certain insight that makes them unique.
  
• Barry Schwartz reports that Sam’s Club offers search engine optimization services on their website. No words on whether you have to buy a 24-pack of SEO, or if it’s located between the bulk spam aisle and the free sample lady. (Get it? A spam joke! Gimme a break, I’m still recovering from the holidays.)
  
• Over at Search Engine Land, Vanessa Fox takes a look at each search engine’s webmaster support forums. It’s a general runthrough of what each engine offers, what topics they discuss, how long they’ve been around, and all that good stuff.
  
• Rand and Vanessa were on the Good Karma show on Webmaster Radio. Here’s a link to her post on Vanessa Fox Nude, and also a link to the .mp3 format if you want to give it a listen (I recommend curling up in front of a fire with a blanket and a mug of hot chocolate while listening to the soothing sounds of the Fishkin and the Fox as they chat about nerdy SEO stuff).
  
• Quantcast put out a list of the U.S.’s top 100 websites, along with whether or not each site accepts advertising on it. I’m amazed that Geocities is still ranked highly (at #39)–insert animated .gif/frames joke here.
  
• Advertising online is still a fairly unknown prairie, so it’s interesting to find out that this study deduced that ads in online shows work better than ads on TV. This is exciting news for all of us advertisers out there who have to repeatedly explain to our friends and relatives that we do "marketing, but online" and then have to watch their eyes glaze over.
  
• For all you Americans out there, the United States is expected to hit a population of over 303 million by January of ‘08. Also, Nevada is the fastest growing state. Can you say Viva, vivaaaaa Nevadaaaaaa!
  
• Read Write Web has a great list of 36 startup tips. Though a lot of them may seem basic, the fact that the list is so comprehensive and covers all of the bases, from general things that you may forget to other aspects that you might not have even thought about, warrants this post a hefty five moz stars. Anyone considering venturing off and forming a startup should peruse this checklist of helpful hints.
  
• As Rand put it, this one’s an oldie but a goodie. It’s an article about the "myth of the market share," and about how focusing too much on your competition can actually hurt you. I’d like to think of it as the White Whale Syndrome, but it’s a really fascinating read and a good reminder that there is always a point where enough is enough, and that one shouldn’t focus his efforts on solely one thing, or he’ll risk damaging other areas.
  

That’s about it for this week. We hope you all had a safe and happy holiday with your friends and loved ones, and be sure to have a kickin’ new year, everybody!

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I’m not quite sure why metasearch engines aren’t more popular than they are. They are actually pretty darn useful much of the time, but they languish far down the list of popular search engines. Still, I don’t think it hurts to take a fresh look at

23 Vote(s)

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"Create a bunch of content bots that will post in one’s absence!" NOT Seriously though, ProBlogger hosts a seasonly-relevant discussion question with a great mix of comments…cool links to other PB posts on the subject.

22 Vote(s)

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Ouch - nice job bringing this to light, shoe.

32 Vote(s)

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Google tells us over and over not to repeat text, it’s funny how the algo still seems to like it, screen shot for posterity [youtub]

hat tip to the tipster who wants to remain annon
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Here’s a friendly heads up by way of a Season’s gift to our esteemed readers, offering a sneak peak behind the scenes of what’s brewing in the sinister clandestine developer labs of modern bad ass Black Hat SEO: Mosaic Cloaking is essentially compon

37 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Apparently you have to watch what you say when speaking at conferences. A hacker has been consistently attacking sites belonging to Stephen Spencer, his family, and co-workers and posting angry ‘ransoms’. Lame.

33 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Beyond simple paranoia, people have various reasons to surf anonymously ranging from general terror about losing their privacy to wanting to keep their personal surfing sites that they go to on the job away from the prying eyes of their employers.

33 Vote(s)

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.