phoenix search engine marketing inc

For a while, B2B social networks had struggled to get traction in a social networking dominated by B2C interactions. Well that appears to be changing according to some eMarketer projections
As more Business people are joining socia networks, more advertsing dollars are being spent on B2B networls. In the US this year, advertisers will spend $40 […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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On Sitepoint Clinton Lee wrote a 6 page high quality web site valuation guide.

The New York Times recently published a great article about flipping websites, quoting my buddy Peter Davis.

Shane Pike recently blogged about selling one of his sites to Internet Brands. The site he sold was the one that let him quit his job. I gave him some tips on how to build traffic and increase monetization during a 15 minute chat at Elite Retreat in December of 2006. He quickly took my advice to heart and is a richer man for it. Here is his revenue graph from that site

But where he really made a killing was when he found investment bankers to help him sell on a nice multiple of that

If you believe your site could sell for more than $100,000, you’re throwing money away if you don’t use an experienced broker or investment banking firm to help you sell it. Because they’re much more adept than you at running an efficient process, finding potential buyers, and maximizing the bids from those buyers, they make up their fee many times over.

For example, this whole process started when I received an unsolicited bid for the site. Before all was said and done, though, my representatives had secured not just one, but two final bids that were ten times that initial offer. I couldn’t have gotten half that on my own.

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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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I try to teach my mom SEO stuff from time to time, and often do so through the use of analogies. Some analogies perhaps oversimplify the SEO process, but are good for helping get the basic concepts across.

On Page Content

• fish and a fishing pole - when explaining how text heavy sites often outrank thin ecommerce sites, I like to call searchers fish and each word on the page an additional fishing pole in the water. This is really powerful when used in combination with analytics data, showing her the hundreds of phrases that people searched for to find a given page on her site…helping her see the long tail as schools of fish.
• Don’t Make Me Think - people scan more than they read. Large blocks of text are imposing. People are more likely to read well formatted content that uses many headings, subheadings, and inline links. Expect people to ignore your global navigation, and do whatever you ask them to do (via inline links).

Site Structure

• Broadway Street in Manhattan - used to describe the value of descriptive .com domain names, and when describing what top search engine rankings are worth.
• a pyramid - when explaining how some phrases are more competitive than others, and how to structure a site.
• chapters of a book - used to describe the importance of focused page titles, and how to structure a website.

Link Reputation

• search engines follow people - helps explain why new sites tend to not rank well, and how links are seen as votes.
• roads and highways - used to describe PageRank and why some votes count more than others.
• multiple audiences - used to describe why many types of content are needed to address different audiences, and the importance of creating content that is loved by buyers, linkers, and search engines.
• rising tide lifts all boats - used to describe how links to one part of your website help other pages on your website rank better
• pet rocks & overpriced dolls - describing how perception becomes reality when describing cumulative advantage, and how some poor quality sites are popular while better content remains hidden

Pay Per Click

• instant market feedback - describing how it can be cheaper to test and learn than it is to theorize
• taxing irrelevancy - explaining how irrelevant ads are priced out of the marketplace.
• users vote with clicks - if your ad does not get clicked on it costs way more or is not shown

Tracking Results

• flying blind without autopilot - when explaining the importance of analytics, and how most businesses that do not track results stand a good chance of failing.
• people are lazy - describing the power of defaults and how a #1 ranking gets way more traffic than a number 5 or number 10 ranking.

Google Relevancy

• Trust is Important - cares deeply for user experience, unless they are paid enough to think otherwise.
• The House Advantage - when explaining why YouTube and Knol pages rank better than they deserve to.
• Link Authority is Important - explaining why garbage general made for AdSense sites like eHow clog up the search results when higher quality information is hidden.
• Informational Bias - when explaining that Google’s business model relies on people clicking paid ads for commercial sites, and why Wikipedia ranks for everything.

How do you describe SEO to people who are not deep into the field?

Update: A few months ago Jaan Kanellis posted many analogies.

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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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This is one of a series of posts in which I will be highlighting each member of the Search Bloggers list, with commentary on one of their posts (new or old). Look for this series to continue once or twice a week for the next couple of months.

Meet Steve Gerencser, the Search Blogger of the Day. Steve’s brand used to be Large Orange Pop, but it’s now Metal Monster Marketing. I like that better. But that’s neither here nor there. Today I want to highlight one of Steve’s posts that particularly resonates with me. In his post, It’s hard to find…

More Search Optimization News….
Tags: blogging pagerank sem

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

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We are currently looking for search engine marketing professionals to work from our office at the Magdalen Centre in Oxford.
The job roles available are for an SEO Executive and Pay Per Click Manager, this is a great opportunity for anyone keen to learn and looking to improve their experience in the search industry.
If […]
More Search Optimization News….
Tags: blogging pagerank sem

Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Comments(0)