InformationWeek discusses a recent lawsuit that Google is facing over some ambiguity in an ad.

(Photo courtesy of Valleywag)

More specifically, from the image above, you see that there are 2 boxes. If you leave the second one blank, it doesn’t imply that the amount is zero. Google implies that you’re using the Default CPC bid for the second box if left empty.

Understandably, some forum members are thinking that Google is in the wrong here. It may not warrant a class action suit, but it still warrants something. In general, Google’s CPC input boxes have been a problem before — one forum members says that if you miss a decimal point (e.g. you set your ad to $015 instead of 0.15), you could end up paying a LOT more than you intended to.

Other forum members believe that this is linkbait at its best and that Google AdWords has help documents explaining all of these fields. If you don’t read the fine print, you shouldn’t hold Google liable that you’ve lost money. You should also not “test and forget” your ads; if something looks fishy, stop it before you lose money inadvertently.

Forum discussion continues at WebmasterWorld.

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Last week Britannica.com decided to adopt a “first click free” strategy allowing web publishers to link directly to article pages. Readers who clicked through to the page were allowed to see the content of that article for free and if they wanted to explore further they need a subscription.
This is a very interesting piece of […]

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A recent study published by e-Marketer has found that the money spent advertising products and services online is fast increasing. The research firm predicts that this figure will rise to more than £4.3 billion by 2010 and £5 billion during 2012.
This increase in spending can only be in response to the rapid rise in online […]

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A little over a week ago, I asked for an open discussion for dealing with the jerks who hack into sites to deface them, to install malware, or to surreptitiously insert hidden links to bad neighborhoods. (And if anyone wants to argue semantics of hacking vs. cracking again, take it up with Google this time - I’m just repeating the terminology they used).

Now, Google has written a long post giving advice on how to deal with this problem if it happens to you. They detail taking your site offline, assessing the damage, recovery, and restoring your online presence. Their post isn’t the…
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

A Google Groups thread confirms that Google Maps is lacking support for a common feature needed both here in the States and overseas, support for multi-language listings.

A Google Groups member asked:

As a multilingual company our website is in more than one language and each language has the same name but different URL. Should I create a listing for each language?

Google’s official response is that there is no way to add more than one language URL for a single listing and that you should not add more than one business profile for the same physical address. Google Maps Jen said:

We don’t have any way to handle multi-language listings at this point in time, and we strongly encourage businesses to only create one listing per physical address. However, it’s a great suggestion to support these types of business listings - maybe we’ll be able to support this in the future.

I am pretty sure many local search engines ask for languages spoken at the company when creating a business profile. I am not sure if those are one of the questions asked by Google Local. In any event, if multiple languages are spoken, adding a special URL for each language, should not be too hard.

Forum discussion at Google Groups.

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So what happens when a blogger has a bad experience at your restaurant? Well if you are the Melting Pot in Burlington MA the answer is a top search engine results that does not paint a positive picture of your restaurant. Soxy lady (soxylady.blogspot.com/) visited the Melting Pot in Burlington MA and had a very […]
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This new networking community is the first on the internet to offer a place where search engine optimizers can meet and share strategies, access other online areas, and get the latest updated material on a regular basis.

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

If you’ve ever wondered hey why should I go an SEO conference what the heck am I going to get out of it check out this interview with Gab Goldenberg, Sugarrae, Stuntdubl and myself from SMX West.
I had never met Gab before that afternoon, but he came across as nice guy, he didnt violate […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Google now indexes some aspects of flash content but not everything. This article describes exactly what Google tells us it can index and its limits. Before spending thousands of your or your client’s funds on a full flash site, here is a checklist

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After GoCompare suffered a Google penalty (which was recently lifted) one might expect the car insurance industry in the UK to pay attention and stop buying links.
This doesn’t yet seem to be the case with Kwik Fit apparently suffering a minus 50 penalty after aggressively trying to rank their kwik-fit-insurance.com domain. Another site called […]

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

This new networking community is the first on the internet to offer a place where search engine optimizers can meet and share strategies, access other online areas, and get the latest updated material on a regular basis.

34 Vote(s)

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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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StumbleUpon can be a great asset for your online marketing strategy. Here are 28 tips to take you to SU heaven.

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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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Being about three weeks deep into my role as Chief Link Maestro at Elixir Systems, I have quickly learned why content is considered king. I’d dabbled in link building previously but had never really taken the reins and planned a link building campaign from scratch. Previously it had always been as a compliment […]
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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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Just wanted to share a quick idea for this weeks “VMIF”, and apologize for not being able to post last week. Last Wednesday I woke up with severe pains that ended up putting me in the hospital for a few days because of a need to get my appendix removed. I am still […]
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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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Explains why (and when) we see sitelinks at #60, what the penalty is likely to be resulting from, and what it may mean for the future of that site. Definitely worth keeping this information tucked away in the brain for possible future needs.

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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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