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March 24th, 2008
I really find scandals interesting because people who are on the ball, plugged in, creative, not afraid to take chances and stir up a little controversy can do really well.
Case and Point Playgirl Magazine offered Ex-Governor Elliot Spitzer 1 Million Dollars to pose nude.
It’s a win-win scenario for Playgirl. Let’s go with the most likely […]
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March 18th, 2008
1. Tim Armstrong, who runs ads at Google, says display will be “very significant” in near future for Google. 2. Google closes its Doubleclick acquisition. As I said today at Verge, the key here is to define “display.” Is this “algorithmic juju masquerading as branding but really a front…
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
March 17th, 2008
The dot com boom of the late 90’s peaked with the acquisition of Time Warner by AOL. Will the social networking peak be AOL’s purchase of Bebo?
AOL paid $850 million for Bebo, which makes News Corp’s purchase of MySpace for only $580 million one of the all-time great deals. For their $850 million AOL gets […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
March 13th, 2008
Posted by WebDezin80
I’m sure we have all seen it, or have had it happen to us. You are doing a search on Google and you get a results page that says "Did you mean ####" at the top of the page. I firmly believe that this is a helpful tool to many people who are either horrible spellers or had a momentary "brain-fart." But what do you do when this affects your own search engine traffic?
One of my clients has a company name that is spelled with one T as opposed to what the conventional dictionary spells the word (with two T’s). What she feels is happening, and we cannot fully confirm or deny, is that people are searching for her company name and are inadvertently clicking the "Did you mean" link and not finding their company. We tested her theory and if you click that link, she is correct in that her company does not appear. The upside is that just under the "Did you mean" link on the original results page is the listing for her company, so I don’t think it is affecting her as much as originally thought.
That being said, this could have a potentially negative effect on your search engine optimization strategies. How do you combat this? Is there a way to suggest to Google and any other search engines that use this technique to not display this spelling as wrong? I realize it is just a suggestion made that can be ignored, but how many people think they have actually spelt something wrong?
This is where I need some assistance. Are there any studies out there that have taken this "issue" into account? Is there any way to inform the search engines of this problem, and will they do anything about it?
Aside from those, I also am curious as to where or how Google and others are deciding what is spelt wrong or mistyped? Are they referencing dictionary.com, Wikipedia, or do they have their own proprietary dictionary or database of commonly misspelled terms?
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
March 3rd, 2008
Mid January I asked An image link is worth what percentage less than a text link? The question was probably not clear enough and I honestly don’t blame the respondents. It is a hard question to answer, because there are so many variables that can impact such an answer.
But I thought I share with you the 171 responses to-date:
All over the board as you can tell. Here is the detailed breakdown:
- 24 respondents (14%) said an image link is “100% - Equal to Text Link”
- 8 respondents (5%) said an image link is “90% the value of a text link”
- 16 respondents (9%) said an image link is “80% the value of a text link”
- 25 respondents (15%) said an image link is “70% the value of a text link”
- 16 respondents (9%) said an image link is “60% the value of a text link”
- 33 respondents (19%) said an image link is “50% the value of a text link”
- 19 respondents (11%) said an image link is “40% the value of a text link”
- 10 respondents(6%) said an image link is “30% the value of a text link”
- 9 respondents (5%) said an image link is “20% the value of a text link”
- 5 respondents (3%) said an image link is “10% the value of a text link”
- 6 respondents (4%) said an image link is worth “0% the value of a text link”
Forum discussion continued at WebmasterWorld.
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
March 3rd, 2008
AdWords has become a black box beyond the means of many small advertisers. To help some advertisers automate their accounts tools like free conversion tracking and CPA based bidding have came about. But all the tools that help enhance the perceived value of search ads and the value of conversions does nothing for brand ads or the other ads people see before searching and buying.
Content ads, which were relatively expensive when AdSense first came out, have seen their price drop over the years as
- advertisers adjusted content bids downward
- smart pricing reduces prices (again, again, and again)
- quality scores that drives out arbitrage ads
- the clickable region has got smaller
The value of many publishing based business models has aggressively eroded as
- publishing markets get saturated
- AdSense has replaced direct ad sales for many sites
- Google keeps discounting the price (and perceived value) of non-search ads
- Google’s search based ads get conversion credit for demand created by other ads
Google claims their success is just because they are simply better than the competition and they have been doing search longer (that second claim is untrue - Yahoo! owns Inktomi and AltaVista, which have both been doing search longer than Google). The truth is they have a huge advantage in network effects, have advertising believe that their inventory is worth more than it is, and that other online ads are worth less than they are. It is going to be hard to create a viable competitor unless the metrics for measuring value are changed.
Microsoft’s answer to this is called Engagement Mapping, yet another black box, but one that aims to share part of the ad credit with display ads (clicked or not) instead of tying most of the ad value to the search based conversion. Publishers would clearly benefit from this, but if it is hard to get advertisers to buy AdSense ads on Google (where Google essentially giving away the ads) how hard will it be to get advertisers to buy in on this? Perhaps big brands will use it, but smaller companies will not be interested.
If Microsoft does not own a big piece of the search market, another big hurdle is how will they advertisers trust this model without giving Microsoft their analytics data?
How might this pricing model change online publishing (for better or worse)?
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
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