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January 28th, 2008
You know there was a time I held out hope that Netscape/Propeller was a viable alternative to the lost boys club of Digg, however those days are long gone. Right now propeller is nothing more than a sham used to promote the most worthless spam and is completely infiltrated and overrun with manipulation. Case and […]
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January 27th, 2008
A Cre8asite Forums member tells us his client is about to leave him for another company. The reason is because this other company claims to be a “Google partner” and proved so through a letter they received for participating in, what appears to be, the Google Video upload program.
The Cre8asite Forum member claims that this other company came in, pointing to a letter from Google that they host on their web site proudly. The letter reads:
On behalf of Google Video, I’d like to commend [Company Name] for being an early adopter to the terms of the distribution of video content online. We’re happy to host your videos in our index and make them accessible to a worldwide audience, resulting in greater visibility for [Company Name] and the subjects of your video.
I look forward to continuing this relationship into 2006 and beyond.
Regards,
George Strompolos, Google Video
To be fair, it appears that all this company is doing is saying they will help them get ranked well in the Google organic results with a Google Video result for their company name. Now that is not too hard. But the thread claims this company is using the “partnership” with Google as the selling point. Google, as we know, was eagerly pushing the video upload program, see Search Engine Journal’s write up on that. Dated in 2005, Google did not yet own YouTube and was trying to play catch up. They did what they could to encourage people to upload videos directly to Google Video. Now, since they own YouTube, it is a different story.
The thread asks if the company who is pitching the Google partnership bit being unethical.
Forum discussion at Cre8asite Forums.
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
January 26th, 2008
Digg has created a new algorithm that appears to be making some stories submitted by top users need hundreds of Diggs to hit the homepage. The algorithm looks at the diversity of people who Digg your story so if 200 people who always Digg your stories vote for it they count less than if 40 […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
January 23rd, 2008
A Search Engine Watch Forums thread is discussing if some companies are taking vanity search ads too far. Typically, the vanity search ads companies should own are for their own name and domain name. But some are going further. Some want to own it all and become synonymous with the product line they are selling. At what point is it too much?
For example, a search on computers returns ads from Microsoft, HP, Dell, Gateway, BestBuy, Circuit City, etc. BestBuy, Circuit City and their kind are buying the ads to sell. Microsoft, HP, Dell and Gateway might be trying to sell - but they might also be buying it for branding and vanity reasons. I don’t see an Apple ad there.
How about the ultimate vanity ad for a search on god:
Nah, I made that up but something like that would be kind of crazy.
In any event, do you think some companies are taking it too far with vanity searches?
Forum discussion at Search Engine Watch Forums.
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
January 23rd, 2008
The New York Times reports that Yahoo is cutting hundreds of jobs this year.
Yahoo is planning to lay off hundreds of employees in an effort to increase its profitability, prop up its deflated stock price and narrow the focus of its sprawling Internet portal to a smaller number of crucial areas, people close to the company said Monday.
The announcement is supposed to be made official within the next few days, and according to reports, it’s still unknown at this time who will get the axe and who will remain at the company.
One thing, however, is that it looks like this is just the beginning of a trend at many Internet companies, according to a forum member.
I suspect such layoff notices may become a common occurance for many Internet companies over the next few months.
Is the bubble about to burst? I don’t know … look at Google’s stock and tell me:
Forum discussion continues at WebmasterWorld.
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
January 20th, 2008
Ad Intelligence is a new cutting edge keyword tool from Microsoft which will probably force Google and Yahoo to make better keyword tools. All of this data is free during the beta test as long as you have a Microsoft AdCenter account (you can set one up for $5, with this free $50 credit coupon) and a copy of Microsoft Excel 2007 (the Ad Intelligence link below allows you to download a free trial of Excel).
Get Started Today
Step 1: Create Your Microsoft AdCenter Account
Use the following AdCenter promotion code. Sign up today and get $50 in free clicks at Microsoft adCenter.
Step 2: Download Excel Trial & Ad Intelligence Plug-in
Download and install both here.
Example Keyword Data
Some samples of the kinds of data you can get from Microsoft Ad Intelligence:
keyword ad data
related keywords to advertise on
spiky keywords (recently hot search volume)
URL related keywords (site related key words)
Background Data Information Reviewed
Here are some of the sweet features of Microsoft Ad Intelligence:
- Keyword wizard: Allows you to extract keywords based on a list of keyword in excel, a given vertical, or a given URL. Then it allows you to generate an expanded keyword list based on category similarity, keyword bidding association, or keywords containing the core keyword. Then it allows you to export an output of estimated search volume, clicks, ad position, ad CTR, and click cost for a given date range and match type.
- keyword extraction: Extract keywords based on an input URL. Can set maximum keywords from 1 to 100, and can set a minimum confidence level of relevancy.
- keyword suggestion: suggest keywords based on aggregate advertiser behavior, keywords containing the core keyword, or keywords that are deemed to be similar based on category similarity
- search buzz: Top category keywords based on 22 core categories and about a couple hundred subcategories. The spiky tool uses the same categories but is focused on spiky keywords, and includes spiky index, spike start date, and spike end date. You can also set it to “all verticals” to discover leading overall spiky keywords or leading common search queries.
- monthly traffic: Monthly search volumes for keywords, and forecasts for the next 3 months. Also offers a daily search volume option.
- keyword categorization: Identifies categories that a keyword belongs to.
- geographic: Shows the geographic breakdown of a search query.
- demographic: Shows date range and male vs female breakdown stats of keywords.
- monetization: Allows you to view ad impressions, ad clicks, CTR, and CPC by category.
- advanced algorithms: Allows you to change date ranges and other variables for the above tools.
Try it Today
Step 1: Create Your Microsoft Ad Center Advertiser Account
Open your account using the linked to Microsoft AdCenter coupon / promo code. Sign Up Today and Get $50 in Free Clicks at Microsoft adCenter.
Step 2: Download Excel Trial & Ad Intelligence Plugin
Download and install both here.
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Tags: myspace rand fishkin cylon sem social media
Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
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New link tool and millions of fake Digg accounts? :: StumbleUpon Update
