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December 31st, 2007
This article would have sucked in 1997…in 2007, it’s downright embarassing.
"Choosing the right keywords for the Meta tags needs expert advice. One needs to be extremely careful while selecting the keywords for the Meta tags as they act as majo
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December 29th, 2007
Posted by rebecca
I hate MySpace, but then again, so does most everyone else. It’s not news or anything, but it’s just after Christmas and posting is light lately, so I thought I’d get this out of the way before the new year hits and Rand’s bugging me to put up actual, relevant posts.
Anyway, I created an account a few years ago, and within the last year I’ve been letting my account awkwardly hang out by the punch bowl while I make out in a corner with Facebook. Today I logged in for the first time in eons, and I was so frustrated with the experience that I felt the need to share it with my other MySpace-haterz. So, in no particular order, here are things that I hate about MySpace:
- It takes eons to load anything. What the crap? I have a cable modem, and it feels like I’m back in 1999 trying to download an Our Lady Peace song on a dialup connection. Why the heck does it take forever to load anything on MySpace? I was trying to load a user’s image, for crying out loud, and it went something like this:
- Click on "Album"
- Click on first photo
- Wait
- Refresh
- Wait
- First photo loads
- Click on photo to see second photo
- Wait
- Wait
- Wait
- Click "Refresh" eighteen times
- Blank page loads
- Raise fists towards the heavens and curse the visual STD that is MySpace
- Every 3rd click brings up some "internal error." It’s ridiculous.
- Photo albums don’t give you a "Image 1 of x" status, so I click aimlessly through someone’s album until I realize that I’ve rounded the bend and am 1/3 through it again.
- I don’t receive any more emails notifying me when I have a new friend request, new comment, or new anything. I understand that it’s a ploy to get you to log in regularly to see if you’ve gotten anything new, but I don’t do that because I largely hate the site, so unless I get some sort of heads up ("Hey Rebecca, we know you hate our site, but your friend just posted a comment so maybe you want to take a looksee"), I’ll continue to only log in once every few months to spy on folks I went to high school with (which is the only semi-useful thing MySpace is good for).
- It’s made a half-ass attempt to emulate Facebook while still looking as ugly as Michael Douglas between facelifts. I’ve noticed that MySpace has added "Friend Updates" and the ability to tag people in photos, but it feels slapped together and is still wedged between blinking ads, AdSense, crappy featured profiles, and other nausea-inducing atrocities.
- I’m in my extended network? If I look at my profile page, it says "rebecca is in your extended network." Uh, yeah, I know that because I’m Rebecca, and that profile you’re showing me is actually mine. Meanwhile, Facebook is smart enough to know when you’re looking at your own profile, and thus it personalizes your profile page with things like "What are you doing right now?", "View photos of me," etc.
- All of the junk I don’t care about is front and center on my profile page. To the left is my profile picture, and to the right is a huge ad, "Cool new videos," a "Featured Profile," and "MySpace Links" I don’t give a rat’s ass about. There’s also "Sponsored Links" and a "Featured on Myspace: Comedy," all on my page. This kind of feels like MySpace’s page that they’re graciously allowing me to use a teeny part of. I will acknowledge that I use the "classic" view (the "new home skin" isn’t much better–it looks like a cheap Facebook knockoff and shoves all of the ads and crap to the left column) because I don’t give a damn about customizing my profile, seeing as how all of the "customized" profiles adrift in the MySpace Sea are akin to loud, obnoxious, fuschia colored, blinking Christmas light-adorned party cruises, while mine is a boring but smooth-sailing and sturdy rowboat.
- The "New birthdays!" notification basically shows me any and all birthdays, past, present, and future, within a half-month radius. Today it showed me Scott’s birthday, which was about 10 days ago, CK Chung’s birthday, which was December 12, and my friend Kevin’s birthday, which was December 11. It wouldn’t surprise me if my friends are getting a "New birthday!" notification informing them that mine is just around the corner on August 6th.
I’d post more complaints, but frankly this site isn’t worth any more of my time. I know that some of you will undoubtedly post in the comments various ways I can fix #4 or how I can tweak #7 or whatever, but while I could feasibly fix a couple of these things on my own, the bulk of it is MySpace’s offense, and it’s really infuriating that they put out a sloppy service and aren’t on the ball about making positive changes to their site’s look, functionality, and user experience. I don’t care how many people use MySpace or how successful it is right now–I think they could really stand to improve their site if they want to retain even more of a userbase.
Oh, and I’m sorry for ranting, but someone emailed me a while back and complained to me that 1/10 of my posts are of a negative or complaining nature, and I thought "Hmm, that’s only 10%. Surely I can keep that going." So, in order to meet my internal quota, here’s the negative post.  Happy Friday, everyone!
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December 29th, 2007
As Frank Luntz says “it’s not what you say, it’s what people hear.” Politics is a game of marketing. Raise money, invest in messaging, and spread the message.
Most of the leading presidential candidates are not running AdWords ads to place a donation message on search result. Given Howard Dean’s experience in raising money online, where they tested and changed page layouts based on donation data, the Democrats ought to know better.
Few candidates are buying display ads. Given this data, I am buying more display ads for SEO Book than any of the presidential candidates are.
You do not need to be a conversational marketing guru to advertise. In a couple hours I could create a campaign for any of the candidates that gets in excess of 100,000,000 monthly impressions and brings in far more than it costs. They are doing interviews on TechCrunch about technology and the web. Why don’t they put their money where their mouth is?
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Tags: blogger wordpress free blogs rand fishkin pagerank
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
December 28th, 2007
Posted by great scott!
Well folks, Christmas is past but we’re here with the gift that keeps on giving: Another installment of Whiteboard Friday! To round out our last episode of 2007, we brought our good friend and search industry celebrity, Vanessa Fox, into Whiteboard studios to talk about Vertical Search (or Search 3.0, if you will).
Vertical, Blended, Shaken, Stirred…however you like your search results mixed, this aspect is one that is becoming increasingly more important in our industry. As the engines work harder to integrate results, it offers tremendous opportunities (and challenges) in getting different content media for the same site to rank for target terms.
In the video, Vanessa and Rand discuss the results they found at the different engines for the search "britney videos" (no, I haven’t bothered to ask). The screencaps below the videos show the difference in the results offered up by Google and Ask, respectively. As you’ll see, Ask is way more integrated (in fact, blended results seem to be their primary marketing focus), whereas Google suffers a bit, despite the presence of non-thumbnail YouTube links in the SERP. Vanessa also mentions that the engines are all integrating their results because - while us savvy folk know to click the Image or Video or Shopping tabs to find targeted content - average users don’t even acknowledge the existence of specialized search tabs.
Without further ado, here’s the video (broken into two parts because YouTube will not hook me up with an account that allows segments over 10 minutes long).
 Ask.com“>
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December 23rd, 2007
It’s not often that I can truly compare apples to apples and oranges to oranges when looking at search engine stats. It’s also not often that I rank #1 for a major keyword phrase for all 3 search engines (Google, Yahoo, Live). I’ve got quite a few major phrases that aren’t #1 across the board, but are scattered about at #2, #3, etc. But even one ranking down means you are no longer comparing apples to apples and oranges to oranges. And sure, I’ve got lots of long-tail phrases that are #1 across all three - everyone has that. But the traffic is so minimal for each of those phrases, that comparing stats isn’t very trustworthy at that point. But if a phrase sends… Continue reading
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
December 23rd, 2007
Here’s to a safe and joyous holiday season for you and yours. In the event that you’re actually looking for something to read, here are a few links for your solstice surfing pleasure.
See you next year!
Why Nobody Should Buy Digg
Digital Scarcity: Does It Still Convert?
Why Digg Isn’t A Good Investment
Seth releases a new (free) ebook.
What […]
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Tags: blogger web 2.0 wordpress themes seomoz rand fishkin
Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
December 22nd, 2007
As the web grows users are getting better at tuning out obvious ads. So ads will get more insidious, and more and more businesses will be built off a missing features and shadow brand built on the back of the goodwill from sharing and open source.
One guy got angry at me claiming that I was providing conflicting information, because he read the blogger’s guide to seo and saw that I recommended using Wordpress but also recommended avoiding using Wordpress.com. I am not the one who created that shadow brand, but I do realize that is has the potential to be enormously profitable.
Pligg, an open source software program similar to Digg, recently went up for sale but did not sell. Now Pligg is has some plug ins available from the official Pligg pro store. One of them is a list of known spamming domains.
As software licensing costs fall, the keys to selling software are to:
- create an open source core that does your marketing and builds a large userbase
- have some dynamic updating data service
- lack essential features that people can buy as a bolt on (this is essentially your software licensing fee, but it is cloaked)
- lock in user data (though this is short term - the smartest users will refuse to use it)
- provide an easy to use for dummies version that makes it easier to charge people for easily automated services
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Tags: blogs blogging web 2.0 digg seomoz
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Get you latest SEO news fix at AutoPrimeMedia.com!
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
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