August 2008


OK not me exactly, it was actually one of my ancestors, Rupert Antcliff III. In the 18th century he invented a way for people to write on other peoples walls. Sure, it was before the Internet, but the concept was his intellectual property.
By rights, the Facebook squillions should be mine, but as I’m a nice […]
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Seth Godin recently published a post about the dead zone between being real and being polished: “It’s the banal stuff in the middle that people don’t read. And yet, 95% of what I see is precisely in the dead spot of the middle zone. “

I firmly try to stay in the “real” category (largely because I can’t tolerate the polished up fake stuff), though someone sent me an anonymous email today telling me I need to polish it up

You know a lot, but

  • it needs to be made far simpler for laymen
  • cut back on the jargon
  • skip the rare profanity. It’s is a real turn off for traditional people
  • you could take a more professional picture

If I tried to take their advice I would end up with a watered down brand in the dead zone. Years ago one of my mentors gave me this advice

I think the best brands, the best sites have a large portion of their founders personality in them. Never be afraid to be yourself, after all there are 1/2 billion people on the www, not all of them have to agree with you. Concentrate on the ones that share your views, concentrate on making their experience the very best it can be, the rest forget them.

Or to put it another way, the best sites say - this is what we do, this is how we do it, if you don’t like it go somewhere else.

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Here is the concise version of the live blogging coverage our volunteers put together at SES San Jose yesterday:

Again, a big thank you to our volunteer live bloggers, breaking their fingers on their keyboards. Keri Morgret of Morgret Designs, Sheara Wilensky & Avi Wilensky of Promedia Corp, Carolyn Shelby aka Cshel, Chris Boggs of Brulant, and Dave Rohrer.


More Search Optimization News….
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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

SEO stumblers courtesy of Rose of PPC Think

lyndoman.stumbleupon.com/
aimclear.stumbleupon.com/
bhartzer.stumbleupon.com/
duaneforrester.stumbleupon.com/
sebastianx.stumbleupon.com/
miklevin.stumbleupon.com/
sustainablogger.stumbleupon.com/

glen-allsopp.stumbleupon.com/
seoco.stumbleupon.com/

aglobalwarming.stumbleupon.com/
So after being inspired by Rose, I thought I would mine my own friend list. From the worlds of SEO and social marketing I have included people who are active, a lot of big names have accounts but don’t Stumble. The point is, if you want to make […]
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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Ian Lurie speculates about an SEO industry shake out:

"The industry shakes out. While many rip-off artists stick around, even more go away. Competent individuals move to agencies or continue as consultants. Corporations become smarter consumers o

27 Vote(s)


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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Want to know the real way to get links?

Solve peoples problems.
If your response is “duh”, give yourself a Terry’s Chocolate Orange.
The problem here is, “how do I know what directories to submit to?”
This is how.
It took me 9 years of working online to get that the way to get links is to solve peoples problems. […]
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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

In my comments from digg is Not Social Media Marketing someone asked me, what is a linkerati?
In my arrogance and blinkered vision I expected everyone to know who the linkerati are. But not everyone spends most of their waking day immersed in the murky world of getting eyeballs to websites. Obviously I have to as […]
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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

There are a lot of ways to market to consumers and sometimes attempting too many can actually damage promotional efforts. A business which tries to engage with clients through print, mobile, web and post will either have a whopping big budget (think mega-brands such as Coke) or fail to successfully reach their audience through any […]
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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Posted by toast_the_most

I use Google every day. Multiple times per day. I also use Gmail, Analytics, Adwords and Google Reader every single day. In fact, there are plenty of Google products I use on a regular basis. For me, that’s the advantage of Google…everything I need in one place with one login, and it all works extremely well. I expect most people reading this are the same.

So when should you switch search engines? Or maybe the first question should be why would you switch search engines? My answer to the first question would be now, and to the second…well, because competition in the search marketplace has to be better than a monopoly, right? I meet a lot of people outside search marketing who are worried by Google’s dominance and by the ‘power’ Google have over them, as well as the effect it could have on their business if Google ceased to be a channel for sales for whatever reason.

My feeling is that businesses would be much happier if Google had a competitor that could bring in significant sales to their business. As someone who manages PPC campaigns, I’d also be happier if Google Adwords had a viable competitor. Adwords is great but not perfect, and it has no other alternative to push it.

Personally, I’m trying to use Microsoft Live more and more. It’s a struggle sometimes - not because it’s particularly bad, but because Google has become a habit. I recently tried Live Maps (previously Multimap) and I actually think it’s better than Google Maps! For so long I’ve thought Google Maps was best but I’d not really tried anything else. It was just convenience. I was stuck in my Google mindset.

Being realistic, it’s unlikely I’ll switch from Gmail or Google Reader but I can ‘do my bit’ by using Live for search. I’m also trying to tell others to do the same. I don’t mind Google; in fact, readers of my blog will know that I love Google! But from a search and advertising point of view, surely competition is better than monopoly? Try Live. Who knows, you might like it!

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.