January 2008
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ارسال شده توسط admin در تاریخ 30 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
A customer orientated approach to content development ultimately rewards the "who" and not the "how many".
32 Vote(s)
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 29 Jan 2008 . دسته بندی موضوعی :
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Featured posts to the Search Engine Watch blog in the past week, along with recent search-related headlines from around the Web.
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 29 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
Posted by Hjortur
I guess I should start with explaining what I mean by "purple cows.“ Those of you who are familiar with the work of Seth Godin can continue to next chapter. If you‘re not familiar with his work, I highly recommend him even though he is not an SEO guy.
A purple cow is something that stands out, grabs your attention, and urges you to tell. Imagine driving on a country road with cows biting grass all around. Chances are that you won‘t notice them, because you have seen them all before. Most businesses are like that. You have seen them all before. But what if there were suddenly a purple cow beside the road? You would definitely notice it, even stop to look closer, and most likely tell everyone when you got home. That‘s what purple cows do. They grab people’s attention, make them stop, and urge them to tell.
Link bait works this way, as you are probably familiar with. But it doesn‘t stop there. You can create purple keywords as well. This thought is actually inspired by a post on Dr. Pete‘s blog post about unique product IDs. Peter argues that unique product ids and codes can be used for branding purposes, like how UPS tracking codes always start with 1z. Well, I would like to take this thought one step further. IDs and codes are difficult to remember, so you have to make unique names for your products. Not just call them what they are, but create new names, even new words for them. Now this may seem strange to many of you, as the rule is to use the most obvious word that people are most likely going to search for. But everybody is competing for that, so unless you all ready have an excellent status on the search engines, it won’t bring you anything. By differentiating this way, the competition is a lot less for that name, if any at all. The tricky part, of course, is getting that new name known, and for that you might need viral stories and contagious ideas.
Just like when you create a new name for a company or a product, you try to have it somehow relevant to the role of the company or the product but yet innovative and unique for branding purposes. When I create a new name for a product or a company, I check if the domain is available and I check the competition and the SERPs for that name. And I do the same for those purple keywords.
If your brand has a story, realize the importance of that story for your SEO. We can take, as an example, a purple cow from the 1930s that still goes around: the ducks at the Peabody Hotel in Memphis. Those ducks make a great story. It’s quite unexpected to hear about 5 ducks marching on a red carpet through the reception of a nice hotel every morning at 11. I only heard about them last week, and even though I might have troubles remembering the name of the hotel, I will always remember the story about the ducks. So, what do I do when I want to find the hotel? I type in "ducks in a hotel,“ and the #1 result on Google is the Peabody Hotel in Memphis. There are not many hotels competing for that phrase, but it will bring you very targeted traffic. That‘s what I mean by purple cows in SEO.
Don‘t chase the same words as everyone else. Differentiate. Use guerrilla tactics. Create unique stories for people to search for and create unique keywords for those stories. By differentiating in keywords you can leave all the keyword competition behind and get some great results from the search engines.
So, colour them purple and milk those cows!
Hjörtur
Marketing Safari
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ارسال شده توسط admin در تاریخ 29 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
eBay announced they are planning on launching something like a quality score:
John Donahoe will set out a plan to reward the company’s best sellers with sales incentives and priority ranking in search results for auction items.
“Sellers that describe items accurately, ship on time, and ship at a fair price will enjoy preferential pricing and discounts on eBay,” [John] Donahoe said in prepared remarks. “We’re serious about making eBay easier and safer to shop.”
On February 20 the changes will start taking place. Depending on how serious eBay is about this change, many eBay based businesses may die. But they also plan on lowering initial listing fees and trying to get more commission when items sell, which could lead to more junk listings as the opportunity cost is lower. If you are one of a few legit sellers in a market saturated with scams perhaps this helps increase margins, but eBay will have a hard time bring back buyers who got scammed in the past or sellers who were sick of years of rate increases.
It is remarkable that eBay has been around over a decade and are just finally getting around to making these kinds of changes. If they didn’t have a near monopoly there is no way they could have waited this long.
I understand why some people sell on eBay, but for anyone who has been doing it for a long time I wonder why they don’t create a site and sell direct. Being stuck in someone else’s network where quality scores can make you irrelevant is a risky way to make a living.
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ارسال شده توسط admin در تاریخ 29 Jan 2008 . دسته بندی موضوعی :
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Tim explains why StumbleUpon reviews that show up in the search pages help add to Click Through Rates and overiding Titles and Descriptions.
Great Analysis!
25 Vote(s)
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 28 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
Hey Yahoo Shortcuts Wordpress Plugin People, here’s a suggestion for improving your plugin, give me a checkbox to let me toggle the “Creative Commons” AND “OK to use commercially” settings.
For example if I was writing about my upcoming trip to say Hawaii and wanted to drop an affiliate link or two, while being perfectly legal, […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 28 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
Posted by Sarah Bird, Esquire
May It please the Mozzers,
Welcome to another edition of Legal Monday! Some of you may recall my post from last week,
The Anatomy of A RipOff Report Lawsuit, in which I attempted to illuminate the legal issues surrounding the controversial site
RipOffReport.com.
I invited Mr. Thomas B. Duffy, one of RipOff Report’s attorneys, to contact me regarding last week’s post with any corrections, feedback, documents, or missed cases that he thought might be helpful. I am very grateful to him for taking me up on my offer and contacting me last week. The phone call lasted for more than an hour. For today’s Legal Monday, I want to summarize five of Mr. Duffy’s responses:
- The Post Contained A Factual Error.
- The Titles Appear to Be Keyword Stuffed Because Many People Who Write RipOff Reports Understand SEO.
- The Titles Appear to Be Keyword Stuffed Because That Is How Uneducated People Write When They Are Really Upset.
- RipOff Report’s Technical People Indicate That The Site Is Not Violating Google’s Guidelines.
- Ed Magedson Proved His Innocence When He Stated He Could Not Have Authored The RipOff Reports Because He Lives In Arizona And the Alleged Defamatory Reports Have IP Addresses From All Over the Country.
RipOff Report has been much discussed lately and some may feel that the topic is tired. Regardless, I felt I would be remiss if I did not share some of RipOff Report’s counter-arguments and comments. For those of you who are utterly bored of RipOff Report, I promise to move on next week.
1. The Post Contained A Factual Error.
First things first. I want to thank Mr. Duffy for informing me of a factual error in my post. I had inadvertently referred someone as a former RipOff Report employee. In fact, the person was a former employee of the plaintiff in one of the cases. Immediately after our conversation, I corrected this inaccuracy.
While I strive for complete accuracy, I do make mistakes. I appreciate being corrected and I apologize for facilitating misapprehension.
2. The Titles Appear to Be Keyword Stuffed Because Many People Who Write RipOff Reports Understand SEO.
During our conversation, Mr. Duffy spontaneously brought up the issue of keyword-stuffed titles. (For examples of seemingly keyword stuffed title tags, look here and here.) He explained that the reason it appears that the titles have been optimized is because they are, but not by RipOff Report. Instead, Duffy claimed that many people understand SEO and purposefully used SEO techniques in their titles to improve rankings.
I’m not sure what to say about this. Really? Are there hundreds of SEOs completing RipOff Reports? Do we buy this as a community?
3. The Titles Appear to Be Keyword Stuffed Because That Is How Uneducated People Write When They Are Really Upset.
At other points in the conversation and without prompting, Mr. Duffy suggested an alternate explanation for the seemingly keyword stuffed title tags: That is just how uneducated people write when they are very upset. According to Duffy, these "poorly educated" people get so upset that they "can’t put a sentence together."
While I agree that the U.S. education system has its faults, I can’t bring myself to agree with Mr. Duffy here. "Russ Whitey [sic] Education Group Scam Rip Off Fraud Misrepresentation Deceptive trade practices Securities and Exchange Russ Whitney Foreclosure Wealth Intelligence Academy Law Suit/ Focus On Foreclosure Cape Coral Florida" doesn’t look to me like a poorly educated person who is so upset they can’t form a sentence. "Misrepresentation" is a rather large word for the uneducated masses. Also, I find the different spellings of "Whitney" to be highly suspect.
Before this goes any further, I also want to be clear that none of the Complaints I have seen suggest that RipOff Report employees generate all the reports. In fact, I think it is safe to assume even those who are suing RipOff Reort agree that most reports are written by the masses. Thus, there are certainly many, many counter-examples of perfectly reasonable, albeit inarticulately phrased title tags.
And then there are those that repeat the company name and the word "internet." Is this what they’re teaching in our public schools? To repeat words for emphasis when angry? To repeat words for emphasis when angry?
(Okay. That was a wee little joke. Couldn’t resist.)
4. RipOff Report’s Technical People Indicate That The Site Is Not Violating Google’s Guidelines.
Again spontaneously, Mr. Duffy volunteered the fact that RipOff Report’s "technical people" had determined that the site was not violating Google’s webmaster guidelines. As proof of RipOff Report’s compliance, he offers the fact that "We’re [RipOff Report] still on top."
I am a not an expert in technology. I just work in a community with more than its fair share of technology experts. Is RipOff Report violating Google’s Webmaster Guidelines? According to people that I trust about this kind of thing, the answer is "yes."
I linked to his post last week because Chris Bennett did an excellent job of demonstrating the ways RipOff Report fails to comply with Google’s guidelines. In summary, Mr. Bennett points directly to:
- the aforementioned use of keyword stuffing
- the site’s failure to use robots.txt to prevent crawling of search results pages or other auto-generated pages that don’t add much value for users coming from search engines;
- the multiple domains and subdomains (w3.ripoffreport.com and badbusinessbureau.com) with substantially duplicate content;
- the pages loaded with irrelevant keywords.
Your very own Mr. Rand Fishkin also identified a few doozies:
- It appears that the URL - www.ripoffreport.com/lists/ - is being cloaked (though it doesn’t seem to necessarily be malicious cloaking). Try searching for Rip Off Report at Google and that’s the second result, but unless you change your user agent to Googlebot, it forwards you to http://www.ripoffreport.com/lists/1/default1442.htm (or something similar).
- The site also sells paid link advertising and fails to nofollow the links.
- MSN/Live has clearly banned the site and will no longer index it, while Yahoo! has simply severely limited its ranking ability (when 2/3 engines think a site’s spamming, that’s a pretty good signal something’s wrong).
5. Ed Magedson Proved His Innocence When He Stated He Could Not Have Authored The RipOff Reports Because He Lives In Arizona And the Alleged Defamatory Reports Have IP Addresses From All Over the Country.
Mr. Duffy stated repeatedly that Mr. Magedson had ‘proven’ he was not the author of any RipOff Reports, Titles or Rebuttals. There is a sworn statement, according to Mr. Duffy, in which Mr. Magedson proves he couldn’t have authored certain RipOff Reports because the author’s IP address was in Texas and Ed lives in Arizona.
I did not find a statement by Ed Magedson that said this exactly. I did, however, find a couple statements in which RipOff Report attempts to prove its innocence by revealing the author’s IP address and then swearing that it doesn’t match the IP addresses belong to the company or to Mr. Magedson. Ergo, RipOff Report did not author or change the Reports. One is a sworn statement by Ed Magedson. The other is a sworn statement by a long-time technology consultant for RipOff Report, Ben Smith.
There is nothing inviolate about an IP address. I am concerned that Judges and perhaps most attorneys, might give this evidence more than its proper weight. Thus, for any non-techies who may be reading, I asked our CTO, Jeff Pollard, to explain to me how IP Addresses work and how easy it would be to get an alternate IP address for your home or business computer. Here is Jeff’s response:
An IP address identifies a network connection to the internet - but it does not identify a specific computer. For instance, as far as the internet is concerned all actions taken from our office internet connection - no matter which individual computer did it - are from the same IP address. So even though Jane’s computer could be commenting on SEOmoz and my laptop is browsing cnn.com, both are making requests under the same IP address.
And that isn’t to say that IPs can’t be changed or spoofed. You can use a proxy or VPN to mask your IP address and make it look like it’s coming from somewhere else, or if your ISP assigns you a dynamic IP (like our office currently has), vs a static IP, your IP address changes as often as you restart your router (or you ISP feels like it).
So in general, for the casual internet browser, their IP address does an OK job identifying them. But if you want to spoof your IP or just use one not associated with your home or office, it’s not that hard at all. It can be as simple as restarting your router, using any number of proxy services or even just go down to your nearest Tully’s and use the free WiFi.
I am an attorney and not a technologist. That’s why I rely on geniuses like Mr. Pollard. You, my readers, are much more tech savvy than I am. Thus, you are more than capable of exercising your independent judgment regarding how effectively the "Not-Our-IP-Address Defense" exonerates RipOff Report.
Conclusion
I don’t know if Mr. Duffy was representing his own views or RipOff Report’s views when he told me these things on the phone. I make no assumptions.
I do know that on several occasions during the course of the phone call, Duffy informed me that Magedson was upset, talking to his "litigators," and thinking about suing the SEO community for "ganging up" on him. While he did not go into detail, Duffy hinted that Magedson may try and bring some kind of antitrust lawsuit against everyone who has participated in the recent online discussions about RipOff Report.
I sincerely hope that this was just bluster. An antitrust suit would be ill conceived and frivolous. The SEO community has not called for a boycott, shared confidential information, refused to deal or engaged in monopolizing behavior. Most importantly, because SEOs do not compete with RipOff Report, antitrust laws are inapplicable. To the contrary, I suspect that RipOff Report generates a great deal of business for SEOs by creating negative rankings that require reputation management services. Thus, the collective outcry of the community could be viewed as altruism at its finest.
As always, I thank you for your readership. I hope that the threat of a lawsuit will not have a chilling effect on comments.
Very truly yours,
Sarah
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ارسال شده توسط admin در تاریخ 28 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
Have you been trying to "fly under the radar," engaging in activities outside of Google’s guidelines but subtly so as not to get caught?… Well, think again!
39 Vote(s)
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 27 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
There are a lot of pros and cons to having an online community associated with your site. The cons mostly center around having to manage people within the community (dealing with flamers, etc.). But the biggest pro, in my mind, is that community begets community. If you manage to get even a handful of core community members who are passionate about your site, they will inevitably spawn new members as they tell others about it. And much of the time, their enthusiasm for the site will filter down to the new members, causing them to be enthusiastic as well. It…
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 27 Jan 2008 . دسته بندی موضوعی :
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Title says it, posted on sphinn against Andy wishes but I was tired.
33 Vote(s)
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 26 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
I was recently contacted by Cyrus Uible who offered me a free copy of the new product Explosive Cash Flow that he is releasing with his friend David Finkel in return for some feedback. This system is not specific to Internet based business but should apply to anyone wanting to increase their cashflow in general.
What […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 26 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
More SEO Tips….
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 26 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
Posted by richardbaxterseo
"Hey guys, look at these Subdomainiacs!"
I thought that websites who use endless subdomains to get search results were really old hat–Matt Cutts talked about it here, and I’m pretty sure Vanessa Fox talked about it here.
Take a look at this.
Looks like Google hasn’t quite cleaned up the subdomains issue - and I know if you’re super relevant and highly authoritative you will own a lot of results, but all of them?! Wow..
richardbaxterseo
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ارسال شده توسط admin در تاریخ 26 Jan 2008 . دسته بندی موضوعی :
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What would you do if you saw hundreds of links on a website, with much of those being in the footer? Is that a natural surfing experience? Would Google penalize you for these links?
The penalty might not be the issue, actually. Tedster says that you should minimize the number of your links to preferably under 100. He also adds that it is probably not so much of a penalty but it’s an issue of relevancy:
I don’t think its really a penalty — more like all that anchor text on a page sort of blurs or dulls the relevance signal, and too much internal linking can also make it difficult for the algo to tell which pages are most important.
Be careful with your linking in general. Ted adds:
Eliminating, or lowering the number of internal links in the footer is worth a try. Also note if there are many repetitions of an important keyword in the anchor text anywhere on the page. When that’s done to excess, it does seem like it hurts rather than helps.
Not all folks agree (though I’m inclined to side with Ted on this one). One forum member has had luck with his 900 links:
I have ALL my links in the front page; 900 or so in a css menu that activates when they highlight a certain category. My traffic increased and all pages are in the index
Still, that could be due to other factors. Ultimately, what are you using your footer links for? A sitemap or not-so-relevant pages (like your privacy policy, etc.?)
Forum discussion continues at WebmasterWorld.
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Get you latest SEO news fix at AutoPrimeMedia.com!
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
ارسال شده توسط admin در تاریخ 23 Jan 2008 . دسته بندی موضوعی :
phoenix search engine marketing firms.
We updated SEO for Firefox again. The Yahoo! childnodes error is fixed, and we added BOTW directory listings to the stats we pull in to SEO for Firefox.
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Tags: SEO Search Engine Optimization Social Marketing Technoratri MySpace
Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!
Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.
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