November 2007
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????? ??? ???? admin ?? ????? 30 Nov 2007 . ???? ???? ?????? :
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Lisa comes up with some good responses to the ’social media myths’ we’ve probably all heard at sometime or another
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????? ??? ???? admin ?? ????? 30 Nov 2007 . ???? ???? ?????? :
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Posted by great scott!
We’ve got a doozie for you this week folks. Search Engine Land’s very own Danny Sullivan dropped by the Mozplex for a little Whiteboard Friday guest spot. Before I knew it, the camera batteries were running dry and he and Rand had talked for almost an hour, so this is going to be a multi-part Whiteboard extravaganza!
In Part I, Danny & Rand discuss Facebook’s new ad strategy and what it could mean for search, including discussion of why advertisers are so gung-ho to adopt new, gimmicky ad channels while only begrudgingly adopting search.
I’ll try to have Part II (of five or six) up by the end of the day.
UPDATE FROM RAND: Here’s a link to Danny’s article on AdAge - Forget Facebook, Search Ads Are the Revolution. Also - here’s the Facebook Social Ads page. I think we at SEOmoz will probably try to do some Facebook advertising in the near future to give it a test, but until then, Jon Mendez covers the subject admirably with a case study on his blog -
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????? ??? ???? admin ?? ????? 30 Nov 2007 . ???? ???? ?????? :
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From the page:
The program, part of Google Labs, works like this:
This experiment lets you influence your search experience by adding, moving, and removing search results. When you search for the same keywords again, you’ll continue to see
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????? ??? ???? admin ?? ????? 29 Nov 2007 . ???? ???? ?????? :
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Undefined social media marketing objectives are basically blogging just to "start a blog", or having a Facebook group page to "have a Facebook group page". Companies that employ this "strategy" going into their social media marketing campaign will l
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????? ??? ???? admin ?? ????? 29 Nov 2007 . ???? ???? ?????? :
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Remember my post 10 Reasons Not to Use Digg from 4 months ago? Everything I said is still true or rather more than ever. While I tried hard to find an alternative at Netscape.com (now Propeller) which failed repeatedly and I was banned at Reddit even before I really started to contribute I now finally […]
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????? ??? ???? admin ?? ????? 29 Nov 2007 . ???? ???? ?????? :
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Ad: Convert visitors with Google Analytics - free
When you have a title tag with an & (ampersand), how should you best structure it?
My thought would be to use “and,” but some people say that the & works. The W3C validator will not approve of the & sign itself.
Additionally, you should consider that if you’re doing a search, you’re likely not going to be pressing the & key. If you’re doing exact match, you’ll likely type in “and.” For the ease of search, “and” is recommended.
What do you think? Forum discussion continues at High Rankings Forum.
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????? ??? ???? admin ?? ????? 29 Nov 2007 . ???? ???? ?????? :
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Older Marketing Techniques
When the Google Florida update happened in 2003 I read about 5,000 forum posts, tested a few of my sites, and wrote an article based on what I saw. That article got to be quite popular, but that popularity faded over a month or so, but I wanted my 15 seconds of fame to last.
When that article started spreading I went around asking high authority sites which linked to competing sites if they would be willing to link to my site. Some of the most effective techniques used were
- using hub finder to find sites linking at multiple competing websites, and suggesting listing a few more sites (in a list including my site)
- contacting people who were still linking at a competing site that was moved, letting them know that the site had moved
Site’s like the HTML Writer’s Guild would generally say no to a link request from a guy like me back then, but because of that surge in popularity they were like “oh you are that Aaron…we will get you link up today”. As soon as that happened once I decided to go on a link request binge. The great links rolled in and I was like SWEET.
Image from soutpark-world.net
While some SEO sites never recovered, mine grew in authority due to the flood of high quality links, and within a few months my rankings were better than ever, and I had high authority recommendations from trusted organizations.
Ageless Marketing Techniques
If you are featured on Oprah or have the chance to interview Oprah make sure that is featured on your site. The same is true if you are featured in the mainstream media.
Newer Marketing Techniques
When I recently published the Blogger’s Guide to SEO I launched a multi-pronged marketing campaign.
What you really want to do when launching a good idea is to saturate the market with your idea as fast and hard as you possibly can such that it looks organic, yet gains the benefits of push marketing from years past. The story got to #1 on the Del.icio.us popular list, made the Sphinn homepage, and had Digg not deleted it the story would have made the Digg homepage. Hundreds of links are still rolling in.
Marketing Deficiencies
What could I have done better?
- I did not make the idea community oriented enough by asking x bloggers to give their top tip for doing SEO for blogs. Asking for data from a bunch of people to help them feel affinity toward and ownership of the idea to make them more likely to help market it.
- I could have done a few more guest posts on other sites.
- I could have built up the launch by writing relevant related entries on SEO Book asking for what people wanted.
- I could have embedded a bit of controversy in it.
- I forgot to email people subscribed to my old newsletter. Sending those thousands of people that update could have helped get it a bit more of a bump in traffic.
- I could have participated on some well known forums to have them help market the site.
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????? ??? ???? admin ?? ????? 28 Nov 2007 . ???? ???? ?????? :
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I noticed a significant number of active users here on Sphinn were speaking at next week’s Pubcon in Las Vegas. I’ve put together a profiled list that focuses on those members of this community, so other active participants on Sphinn would have it a
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????? ??? ???? admin ?? ????? 28 Nov 2007 . ???? ???? ?????? :
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Posted by randfish
Next week, at Las Vegas’ Pubcon Conference, SEOmoz is throwing a whole new kind of party. In the past, we’ve had tons of fun playing the parlor game, Werewolf (description & rules here), with Googlers, SEOs, Black Hats & industry mavens. It’s the perfect combination of deceit, guile and yelling across a table. However, we’ve always felt that lynching villagers and biting victims was a little too 13th century for our tastes. Thus, we’ve updated the game of Werewolf with new cards, caricatures of popular industry figures and new titles and called it…
Search Spam!
In all, we’ve created 24 cards with caricatures of many favorite SEO personalities, given them clever titles, assigned them white hats, black hats (Rae insisted on being a black hat, so we had to oblige) and the powers to re-include or discover spammers.
To find out who the other 21 participants are, and to get your very own set of Search Spam cards (limited print run!), you’ll need to attend SEOmoz’s Werewolf/Search Spam party (detail page) on Wednesday, December 5 from 8-10pm in the South Hall during Pubcon next week. Registration and space is, sadly, limited to 200 participants (plus special guests, including many of those caricatured), so we’ve created a registration form that you can fill out here on SEOmoz’s website:
REGISTER for the SEOmoz Pubcon Werewolf/Search Spam Party
We will be providing some drinks and possibly food as well (Scott’s still working on all the details), and the party’s right after Google’s cocktail networking event, so you’ll have plenty of opportunities to grab your beverage of choice ahead of time. Our friends over at Superb Hosting will be giving away a year of dedicated hosting to be raffled off during the party as well - more details on that to come.
Hope to see you all there!
p.s. For those who might have a tough time reading the small print, Barry Schwartz’s card marks him as a ‘White Hat of the Roundtable," Rae Hoffman notes that you should "Never Mess with a Woman in a Black Hat," and Natala Menezes, in an ode to her furry companion, is a "White Hat, Cuba-ist." Credit to Mystery Guest for most of the titles.
p.p.s. We loved the caricature concept so much that we’ve also gone for new business cards like these:
Make sure to ask any mozzers you run into at the conference for a card and check us out in illustrated form 
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????? ??? ???? admin ?? ????? 28 Nov 2007 . ???? ???? ?????? :
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The Wikipedia ranks for a lot of competitive keywords because they are cited everywhere while acquiring the back links to be envious of. They also keep most of their link juice by linking to their internal pages and placing no-follows on external links.
I found out recently that they rank for competitive key phrases on Google such as:
- Loan - #1 and 2
- Mortgage - #3
- Insurance - #4 and #5
The chart below is from the RankPulse list of top websites ranking in the top ten results for their 1,000 keywords sample database.
But when I added high traffic classifiers to the phrases above, Wikipedia’s rankings dropped significantly.
- Insurance Quotes – Not found in top 1000 Google results
- Mortgage Rates – Not found in top 1000 Google results
- Loan Consolidation - #36
My explanations for the results are:
- Although Wikipedia ranks well for competitive phrases, they don’t belong to the associated topical communities. They rank primarily on site authority.
- While they have enough content to rank for said terms, they don’t have pages targeting those terms. In many cases the relevant content for the phrase is compressed as part of a broader related page.
- Their title tags target core keywords and lacks modifiers needed to rank well for popular terms that Wikipedia did not dedicate unique pages to.
By fixing the above issues, they may very well rank for the remaining 11 keywords.
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????? ??? ???? admin ?? ????? 28 Nov 2007 . ???? ???? ?????? :
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Most people apparently think social media services based on User Generated Content (UGC) like YouTube, Blogger, Digg, del.icio.us, Flickr or StumbleUpon are outright idealistic endeavors built for the benefit of humanity and not Social Media Optimization. Yet they are not. They are about business and making money.
The question is just who makes the money […]
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????? ??? ???? admin ?? ????? 28 Nov 2007 . ???? ???? ?????? :
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According to Advertising Age Facebook is expected to unveil a new social retailing feature today (November 6th). The feature will allow Facebook members to share with people in their network what they bought, where they bought and also information on the product like a discount or coupon. What a Google killer this could be. A […]
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????? ??? ???? admin ?? ????? 28 Nov 2007 . ???? ???? ?????? :
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With this long weekend in the U.S. I have had a chance to catch up on my social media reading. Some of the best blog posts I have read are:
The Secret Strategies Behind Many “Viral” Videos: Have you ever watched a video with 100,000 views on YouTube and thought to yourself: “How the hell did […]
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????? ??? ???? admin ?? ????? 27 Nov 2007 . ???? ???? ?????? :
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It’s getting to the point where there seems to be more social media sites than there are people on the planet. If you are a member of a few of them you know how hard it can be to keep up.
Here is my wish list for a cool social media optimisation tool.
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Tags: Search Engine Marketing Social Marketing Digg Facebook MySpace
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The new Digg!
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????? ??? ???? admin ?? ????? 27 Nov 2007 . ???? ???? ?????? :
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Thanks to the large amount of damaging publicity that both "Lonely Girl 15" and, to a greater extent due to the size of the brands, Sony PSP & Cillit Bang (both of who had to remove the blogs in question due to the vast amount of negative coverage),
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