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Posted by Derek Dunne

Today I came into work and straight away started to run all my usual reports, went to make a cup of tea, and when I came back to my desk I almost fell off my chair.

We dropped 20 places!

We had dropped position on our second highest keyword by 20 places (on Google.com.au for Australian sites only)! Our drop was from number 1 (which we have held for over a year) to position 20. At first I thought "Oh no, what did we do wrong?", but then I noticed other keywords had very little change.

Start the research 

I started doing some research into the keyword and noticed that we were not the only one on this keyword to drop so many places; in fact, we had the smallest drop compared to other competitors, who dropped 30-40 places.

Who replaced us? 

I reviewed who was placed in the top 19, and not one of our competitors was in the top 20. Every single site in the top 19 were "non-profit" sites or information-based sites with no sales funnels. Out of the top 5 results, 4 of the sites are .gov.au. Check it out for yourself.

Is this a new algorithm test or a hiccup?

In conclusion, the only thing that I can see is that Google has changed the way it ranks sites for "private health insurance." It has clearly ranked sites that are informational more then "sales" orientated. Is this a sign of things to come? Should all SEOs be worried? Could this change be a push from Google to increase revenue via Adwords?

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Really wordpress when you decided to screw up the whole category system adding tags would it have been that hard to add a “nofollow” parameter flag to the_tags? I mean does anybody on the wordpress team get duplicate content as a concept?
You can get the Robots Meta plugin from Joost de Valk which makes the […]
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You might have already noticed: There is new sidebar widget at SEO 2.0. It’s my CLIQ. It sounds like clique and it appears to be another BlogRush rip off but it isn’t. I never bought into Blogrush really but I lthe idea of having a tool that allows you to share relevant blog postings with […]
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Related PostsJason CalacanisIn a keynote address today Jason Calacanis said “SEO is bullshit, if you generate a web page with go…Don’t Trust Jason CalacanisIt’s been five days since Jason posted his new rules on linkbaiting, […]
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This article explains the ultimate dirty black hat Digg bowling smack in your face technique to get any story buried on Digg. It’s easy, anybody can do it.

33 Vote(s)

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Lyndon’s interesting and offbeat take on the Google PR rumpus.

29 Vote(s)

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Tomorrow is Halloween and we have already begun seeing some home page designs, easter eggs and custom applications themed for the day. Here is a preview of what we have spotted so far.

Click to continue reading…

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Posted by feedthebot

Here is a new gadget that displays four things from SEOmoz besides the blog.

I am going to just put a screenshot of it here, but you can see it live on SEOish. To add it to iGoogle you can click the "add to Google" button below.

The first tab shows a random "Whiteboard Friday" video. Have you seen all 30+?

The second tabs shows random videos that feature Rand or other Mozzers (interviews and such).

The third tab is for YOUmoz–it displays the YOUmoz feed.

The fourth tab links to some great SEOmoz resources.

This is a Google gadget, and just like any other Google gadget it can be added with one click to your iGoogle page.  It can also be customized and placed on any webpage (or blog post).

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Many of the blogs highlighted in the update just a couple of days ago seem to have reverted to their previous position. Now for anyone who might be thinking otherwise, there are still some obvious penalties on place for a few sites, but it is less o

56 Vote(s)

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Google PageRank demystified for those geeky enough to understand a little PHP.
For those that don’t, there is an explanation in the comments.

32 Vote(s)

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Barry and a few other Spinners get a link from Forbes

I think the guy got the wrong angle, I don’t know of anyone who is actually scared about this.

40 Vote(s)

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Grassroots tips from various MyBlogLog users on how to best use the service, maximize community, increase exposure and rule the MBL world.

35 Vote(s)

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Google recently increased their number of sitelinks to 8 and now list them in a 2 column format. To visualize the value of this, consider that I have a decent sized monitor and only 1 listing not controlled by me appears above the fold when searching for SEO Book.

And look at a search for credit cards

In time I have to expect that for high value keywords (as per AdWords advertiser stats) Google will manually review generic matching names with sitelinks to determine if they are brand oriented or not. If the sites with sitelinks for high value queries are not strong brand oriented sites, is Google going to keep giving this much exposure to whoever owns the exact match domain?

Using Organic Search Profits to Fund Ad Budgets that Lock Out Competing Sites

If the results stay like they are right now, Google is creating a dominate player that will likely overspend on the associated AdWords ads to further block out competition.

Who cares if you lose a few bucks on the ads if it further increases your volume to get you better payouts AND reinforces your default status as THE market leader? Plus, exact match domains consistently get a higher CTR than non-matching domains, so in that regard the domain name not only ensures the sitemap in the search results but also subsidizes the AdWords ad costs.

Domain Names Win Fatter Margins in the Game of Arbitrage

If, after seeing the above images, you still don’t appreciate the value of domain names in search marketing, please give Frank Schilling’s post on arbitrage titled The House Always Wins a read, then go on a domain buying binge.

Life isn’t fair, but that doesn’t mean that you should ignore the obvious deals! If you are a diverse publisher and domain names are not part of your SEO strategy, then hopefully you can correct that deficiency before the year is out.

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Yeah, Valleywag and some others reported on it the other day, but most of the chatter is about its bidding system and keyword targeting of that bidding system… I think there is a lot about this feature and its potential value that is being missed

36 Vote(s)

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Neil differentiates Marketing, Advertising, PR & Branding by applying them in a "potential intimate encounter" context.

All kidding aside, this post is absolutely brilliant and for someone of his youth to have such incredible insights is astoundi

34 Vote(s)

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