Archive for April, 2008

How to Create Viral Marketing Pieces … The Dry Cleaner Eg. :: SEO News and Comment

Tuesday, April 29th, 2008

Matt once again hits a home run with this post detailing a conversation he had with a local dry cleaner, and how people should look at the opportunities available to them to create great viral/social post ideas.

Look at some the ideas that resul

51 Vote(s)


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Google Maps Currently Does Not Support Multi-Language Listings :: Search Engine Marketing News

Monday, April 28th, 2008

A Google Groups thread confirms that Google Maps is lacking support for a common feature needed both here in the States and overseas, support for multi-language listings.

A Google Groups member asked:

As a multilingual company our website is in more than one language and each language has the same name but different URL. Should I create a listing for each language?

Google’s official response is that there is no way to add more than one language URL for a single listing and that you should not add more than one business profile for the same physical address. Google Maps Jen said:

We don’t have any way to handle multi-language listings at this point in time, and we strongly encourage businesses to only create one listing per physical address. However, it’s a great suggestion to support these types of business listings - maybe we’ll be able to support this in the future.

I am pretty sure many local search engines ask for languages spoken at the company when creating a business profile. I am not sure if those are one of the questions asked by Google Local. In any event, if multiple languages are spoken, adding a special URL for each language, should not be too hard.

Forum discussion at Google Groups.


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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Weekly Search Buzz Roundup - 04/25/08: Earth Day, Q1 Earnings are In, and Google Faces CPC Lawsuit :: Text Adds Do’s and Don’ts

Monday, April 28th, 2008

search-buzz-roundup.gifI am back from Puerto Rico but the Passover holiday isn’t over. It was fun, thanks for asking. ;) It rained for all of 20 minutes and I got some crazy weird sunburns and lots of bug bites. In other words, it was great fun. Seriously.

Earth Day

This week, while taking in a breath of fresh air, we celebrated Earth Day. Google, Yahoo, AOL, and Ask had some nice designs, and Cre8asite Forums as well as Search Engine Roundtable changed their theme. Did you do anything useful for Earth Day? I actually walked around old San Juan!

Q1 Earnings Released

Last week, Google’s Q1 earnings saw a surge in stock prices after everyone jumped on the announcement about how well they’ve done. Yahoo has gone up substantially since Q1 2007, and Microsoft just announced their earnings as well. Life looks good for search giants.

Does Microsoft Favor adCenter Customers?

After a Microsoft adCenter user complained that his organic rankings plummeted after opting in to use adCenter, a Microsoft rep joined the forum discussion and gave the individual personalized attention. Do they get premium organic support if they use Microsoft’s adCenter? Food for thought.

Google Sitelinks in Position 60?

A forum member pointed out that he discovered sitelinks in position 60 which looks strangely odd to most of us. This begs the question if it has anything to do with the -60 penalty and if sites ranked #60 are really supposed to be #1.

New: Microsoft Live News

Microsoft Live has launched a revamped news service that is still shadowed by Google but has promise. It’ll take time, though.

Google Tests Higher Placement of AdWords URLs

What has a higher CTR, a Google AdWords ad with the URL first followed by the description or an AdWords ad that displays the description followed by a URL? Google is testing out the display of ads in this way, much like A/B testing, I suppose. :)

Google Teams Up with DomainTools for Whois Information

This is very cool news because I always found that DomainTools gives the most relevant whois information without having to worry about CAPTCHAs and the like–and also because I think that Jay Westerdal of DomainTools is a pretty cool guy. Google has partnered with DomainTools to provide Whois information, so if you type “whois seroundtable.com” in Google’s search, it will show up on top. That’s hot.

Gone Goes Google Proxy Hijacking

Google has been proactive about proxy hijacking and it seems like a thing of the past. Let’s hear it for a sigh of relief! ;)

Google is Spidering Weird URLs

More specifically, as our friend Ben discovered, Google has spidered encoded HTML in URLs — that is, ampersands that are declared with & in the result. If you ask me, it’s a bit confusing — and why? It’s probably a bug.

Google CPC Lawsuit

A class action suit is holding Google liable for implying that a blank input box should inherit costs that are input in another box instead of assuming that blank means zero. I totally hear that concern, because if I left a box blank, I’d hope that Google or whatever service I was using wouldn’t fill in the box with random gobbleygook or make assumptions for me (remember what ASSuME means, people!). Personally, while some forum members disagree, I think that this lawsuit actually is stronger than a lot of other weird Google lawsuits that I read about.

Yahoo Search Marketing Offers Click Filter Report

If you’re a YSM user, you might see the new click filter report that Yahoo has provided to let you wade through statistics that relate to invalid clicks. For example, you’ll get CTR, cost, and a bunch of other statistics and graphs as well.

The Large Rectangle is Annoying

While many people think that the largest Google ad yields the most clickthroughs, others think that the most annoying AdSense unit is the large rectangle. Oh well. To each his own.

Do You Want to Work at Google?

Most of you do want to work at Google, according to a recent poll. To be honest, I like the perks that Googlers are offered, but I also like what I do. What about you?


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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Narrowcasting, Kitchen-Sink ID3, End to End Podcast & Audio Search Optimization! :: Link Marketing News

Wednesday, April 23rd, 2008

Did you know that you can shove the entire transcript of a podcast into the ID3 tag of a media file? Need an immediate full-contact tutorial on podcast production and SEO? These and other powerful tools were divulged in Podcast & Audio Search Optimization during Search Engine Strategies New York.
On a whim I […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

The Most Annoying Google AdSense Unit Is: The Large Rectangle :: Web 2.0 News and Comment

Wednesday, April 23rd, 2008

About 6 weeks ago, I polled our readers on which Google AdSense unit they found to be the most annoying. The results are in and the winner of the most annoying AdSense unit is the large rectangle unit.

adsense-poll-google.png

As you can see, the Large Rectangle, by far, beat out all the other units. What does the large rectangle look like? Here is a live large rectangle:


Here are the full results from the 108 responses:

Large Rectangle (336 x 280) - 29 - 27%
Medium Rectangle (300 x 250) - 21 - 19%
Leaderboard (728 x 90) - 14 - 13%
Wide Skyscraper (160×600) - 14 - 13%
Skyscraper (120×600)v8 - 7%
Banner (468 x 60) - 7 - 6%
Square (250 x 250) - 5 - 5%
Small Square (200 x 200) - 5 - 5%
Small Rectangle (180×150) - 3 - 3%
Vertical Banner (120 x 240) - 2 - 2%

Forum discussion continued at Google Groups.

Note: This article was written the week prior and scheduled to go live on August 21st.


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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Social Search Gets Going :: SEO Gods… Search Experts!

Saturday, April 19th, 2008

Search has evolved from a way to address the fundamental challenges of finding a particular item, to become a method of finding the most relevant content out of a sea of possibilities. There are benefits for users, publishers, and advertisers to bring a social element to site search.
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Blended Search… Should We Care? :: Page Rank Do’s and Don’t!

Saturday, April 19th, 2008

Michael and I had the opportunity to attend the SMX (Search Marketing Expo) last week in sunny Santa Clara, CA. It was a shame to spend those 60-degree days inside, especially since I come from the cold, white Rocky Mountains, and we spend as little time as possible outside this time of year. […]
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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

10 Ways to Improve Blog Traffic in 30 Minutes or Less :: Blog-O-Sphere News

Tuesday, April 15th, 2008

Every suggestion in this is well worth considering. A must-read post on getting more traffic that should give you at least one new thought.

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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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Are You More Entertaining than a Sock Puppet :: SEO News and Comment

Tuesday, April 15th, 2008

So my buddy Loren Feldman over at 1938 media has been having grand old time giving a parody of Shel Israel lately. While it’s all been pretty funny I think there are a few points to learn from this.
Let’s take a look at one of Loren’s videos:

Now lets look at one of Shel’s videos …
viewNode(”b915bbb2c79a3″, […]
More SEO News…. (CLICK HERE)
Tags:

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software