Archive for March, 2008

The True Origin Of Google :: Web 2.0 World!

Tuesday, March 25th, 2008

Posted by Sean Maguire

The year was 1999.  Dissatisfied with the difficulty of finding topic-relevant information on “the Internet” that he had personally invented only two years earlier, technology industry visionary Al Gore Jr., invents a means of significantly improving the search process with the creation of the world’s first “Search Engine,” based on a complex mathematical formula that he coins “The Al Gore Googlrithm”.

Googlrithm

Al Gore Jr. Invents "The Al Gore Googlrithm"

Unbeknownst to Gore, two young enterprising Stanford University students majoring in computer science and possessing an affinity for spamming (among other things) hack into the server containing the Googlrithm and steal the code.

One of the two (Larry Page), well known around campus for pulling crazy gags that friends admiringly refer to as “PagePranks,” devises the idea of transposing the title words of Gore’s original invention and dubbing it the “Google AlGorithm” to diss the original creator – as hackers often will.  The two then take it a step further by scraping and cloning the Gore search engine website and posting it as their own under the domain www.google.com.

PagePrank

Stanford Hackers "Larry Page & Sergey Brin" Break the Code!

Sadly for Gore, the story doesn’t end there.  Fast forward to 2000.  Having since recovered from yet another invention being stolen (his first invention had been previously claimed by some crazy Englishman named Timothy Berners-Lee ), Gore finds himself in a heated race to become US President, simply needing to win the state of Florida to assure his victory.

Gore’s woes continue as, in yet another act of hacker defiance, Larry Page pulls another of his famous PagePranks.  Having successfully stolen additional code to improve the now renamed Google AlGorithm, with a feature known as “geo-targeting,” Page deviously figures out a way to specifically control the search engine results in the state of Florida.

Applying some wily tactics disguised under the fancy designation of “Search Engine Optimization,” Page manipulates the search engines for specific keywords and phrases.  In particular, any searchers using word phrases such as “vote for gore” are greeted with the top website featuring fake photos of Al Gore nude and wearing religious headgear.  A large percentage of the American populace, unaware of this magic art of SEO, are both mortified and frightened, assuming if it’s at the top of Google, it must be true.  The second site, also manipulated by Page, is www.bush2000.com.

Vote for Gore SERPS

"Vote For Gore" Search Engine Results Manipulated!

Needless to say, George Bush would go on to win the election by 543 votes, despite Al Gore winning the popular vote 48.38% to 47.87% (but who’s counting).  The new American President, over the following eight years, with the help of hunting pals Dick Cheney and Donald Rumsfeld, would practically destroy every ounce of goodwill toward the United States around the world.

Thankfully, in a small measure of justice, Gore Jr. would go on to win an Academy Award, a Nobel Peace Prize, and ONE MEALLLION DOLLARS for his work on global warming.  Months later, when questioned about “how his life was going” during an interview with CNN’s venerable Larry King, Gore would respond, “Things have been going pretty darn well ever since I invented a way to save the world.”  This invention would later be claimed by God himself; thus once again thwarting Gore’s claim of a world changing (or saving) invention.

George Bush, for his efforts, went on to have a Presidential library (that he would never visit due to its lack of "picture books") named in his honor.  Dick Cheney and Donald Rumsfeld would go on to shoot each other during a boar hunt.

The two young hackers from Stanford (Larry Page and Sergey Brin) would go on to incorporate Google, become billionaires, and rule the world that Al Gore claimed to have saved!

The end.

 

Sean Maguire is Managing Partner and Principal Consultant for 360SELL, a Sales & Marketing Consulting company.  In a spirit of "first to market," - Happy (early) April Fool’s Day!

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Official - Mahalo is Spam, According to Google’s Internal Spam Documents :: Web 2.0 News and Comment

Tuesday, March 25th, 2008

SEO Book.com - Lets take a look at a typical Mahalo page
mahalo.com/Best_Computer_Speakers
That page has a #1 ranking in Google with 0 unique content and 0 value to the searcher (according to Google’s above guidelines).

How can Jason Calacanis

57 Vote(s)


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Ten Strategies For Avoiding Search Marketing Burnout :: Page Rank Do’s and Don’t!

Monday, March 24th, 2008

Search Engine Land - Search marketing is the ultimate seductress. It lures you in with the promise of an interesting, exciting career that can actually pay the bills, but soon you’re regularly pulling 12 hour days with no vacations. There’s intense

46 Vote(s)


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How Do Different Internet Marketing Skills Cross Over? :: Search Tools For Web Pros

Saturday, March 22nd, 2008

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Context Is King Baby! Go Get Your Own. :: Text Adds Do’s and Don’ts

Thursday, March 20th, 2008

Common complaint: "Sure I have web analytics data, I have no idea what to do! I swear I have really tried hard and looked at all possible reports. I can’t find anything interesting". Does this sound like something you would say? Know what the single

31 Vote(s)


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How to Rock Your Readers Like a Hurricane :: Pay Per Click Campaigns

Wednesday, March 19th, 2008

What does powerful, engaging content have in common with the brutal intensity of a hurricane? Quite simply, they are both unstoppable, irresistible forces.
Powerful content must resonate so strongly with the reader that she can’t turn away. Likewise, once you’re caught in the torrential rain, crushing winds, and merciless storm surge of a hurricane, you’ve got […]
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Link Mass: How to determine how much effort it takes to rank for any particular keyword phrase :: Page Rank Do’s and Don’t!

Wednesday, March 19th, 2008

Based on the emails and response I received for my contribution to the “Link Building Secrets” project, I know that I am not the only one that loves to use metrics to measure how close I am to my goals. Thanks to everyone for your emails and encouraging comments. In this post I want to […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Caroline’s Favourite Links #14 :: Search Engine Tools

Monday, March 17th, 2008

Here’s my selections for this week… Enjoy.
The Best 25 Posts Of Your Lives - Courtney Tuttle put together a challenge in the form of a group writing project to write the best post of your life. This is the result and it makes for impressive reading.
101 Useful Resources for Online Entrepreneurs - Adnan from Blogtrepreneur […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Page Title Optimization and Google’s New Inline Search Box :: Web 2.0 World!

Saturday, March 15th, 2008

Posted by miketighe

I read a great article about the Google Inline Search boxes over at Get Elastic and was immediately inspired about how we structure our page titles can really affect our users’ perceptions and ease in finding information; especially using new services like Google’s new search box.

Take a look at the following image of the insite search in action:

Google SERP Search Box

What I immediately notice is that every entry starts with the words "Nine West," which is a tad redundant when looking at a full page of results from the same site.

While obvious to some, I think this is a perfect example of how to better organize page titles, and why usability/readability matters when writing page titles.

If we were to place “Nine West” from each of the entries listed in the image at the end of the page titles, we’d organize the title structure into:

[Specific Product Name] - [Product Category] - [Company Name]

Using a product from the image above, entries would look like:

"Heathers Black Leather - Dress Shoes - from Zappos.com

This would make it much easier for users to make visual sense out of how listings display.

Just as we organize URLs to make more sense, titles should have the same considerations. I don’t need to see the company name first thing in the title – usually people know which site they’re on.

I look forward to see how this might affect searches on Google in the future, and to see some analytics data come through on if people are actually using it.

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Bringing a Little Organisation to This Blog :: Web 2.0 News and Comment

Saturday, March 15th, 2008

Over the last six months I have been pretty much blogging by the seat of my pants! I have rarely known what I was going to post more than a couple of days in advance and I have very few of those reserve posts that everybody tells us to do! Well, it’s time for a […]
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1 to 1 ratio for Sphinn/DeSphinn? :: Expert Advice on Web Site Optimization

Monday, March 10th, 2008

We’ve had the DeSphinn feature live for a while and I think it’s time it gets more power.

What do you guys think 1 to 1 ratio on Sphinn/DeSphinn or not?

30 Vote(s)


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Conference Controversy: Paying Speakers & Sponsor Paid Sessions :: Web 2.0 News and Comment

Saturday, March 8th, 2008

Two threads erupted yesterday all on conference controversy in the search industry. We have a thread on the controversy of paying speakers at Cre8asite Forums and a thread on the controversy of sponsor paid and run sessions at Sphinn.

Should Search Conferences Pay All Speakers?
This is far from a new question, this question is on the minds of all speakers and those who have been in the conference circuit forever. There is knowledge that some speakers are compensated for their flights, hotel and food and sometimes even more. Some smaller conferences actually cover speaker costs and pay a hefty fee to them for speaking. But conferences like SES and SMX typically do not pay speakers and if they do pay speakers, they typically don’t cover anything outside of covering flight, hotel, food and miscellaneous fees. But yes, some speakers are compensated at SES and SMX for their costs.

Let’s start with keynote speakers. People like Barry Diller, Eric Schmidt, Louis Monier, Jerry Yang and so on are likely not compensated. Think about it, these guys are well off, how much money would a person like Diller, Schmidt, Yang accept to speak at a conference? I doubt any real money an SES or SMX can afford would entice them. So these guys, in my opinion, are not compensated in any way.

How about company representatives from Google, Yahoo, Microsoft and so on? Their companies pay for them to fly to conferences, book their hotels, pay for their meals and so on. Why do they do this? For webmaster and advertiser relation. I doubt the conferences pay them, because in a sense - you, the advertisers are already paying for them to come with your PPC spend.

Mostly everyone else who speak do it for the face time and potential business they might get out of it. So the air time and business cards they get from speaking, covers their costs in the long run.

But there are some who don’t get business out of going to these conferences. If they are invited and attendees love to hear them, they are paid. Danny Sullivan did twit that the conference do cover some speakers who are “small consultants doing solo stuff,” and adds “say you’re doing a session where you’re not likely to get much client work but you kick ass on a regular basis. that’s one example.”

The forum thread at Cre8asite Forums is neutral on the concept of paying some speakers. I suspect if one speaker doesn’t get paid, while another one does - it may be possibly insulting or upsetting to the one not getting paid.

How about us? The press who cover the sessions? No, we don’t get paid to cover sessions. I mean, we do have ads on the page, but those aren’t from session coverage, they are from posts like theses. Our live blog volunteers pay their own way, we don’t cover their hotel, food, travel but we do provide a press pass that comes from the conferences (which do cost the conferences money). We pay our own way. The only person I compensate completely is Tamar, since she is a RustyBrick employee. But everyone else shells out a ton of money on travel, hotel and so on for the conference experience, to network, see old friends, learn stuff and also to give back to the community by sharing for those who cannot be there.

So that covers paying speakers and others to come to these events. Forum discussion on that topic at Cre8asite Forums.

Sponsor Paid & Run Sessions?
The second debate is taking place at Sphinn on the topic of sessions designed to enable the sponsors to speak and promote their products. This debate is much more heated and lively then the previous one. There are two sides of the story:

(1) The attendee is paying very good money and they don’t want to pay for a speaker to give them a sales pitch. Most attendees can get the sales pitch for free by calling the company’s 800 number and expressing interest in their services.

(2) The sponsors who pay big money want to be given the opportunity to pitch their products. They want the attendees to have a way to learn about what they can offer. They feel, if the attendee is interested, they will go to the session.

SMX & SES conference have been having these sponsored paid and run sessions for a while now. The main concern, and I noticed this when I began working on the session coverage for SES, was that SES is having a whole time slot to only session paid presentations. If you look at the SES NY Day two agenda, and scroll down to the 3:15pm-4:30pm time slot, you will notice that the only sessions being offered are classified as “Sponsored Sessions.” That gives the attendee no choice but to either skip the whole time slot or visit a sponsored session. Typically, a conference will have a single session that is sponsored amongst three or four additional sessions that are not sponsored - giving the attendee the choice. Here, attendees may feel they have no choice.

The debate on that topic is pretty lively but civilized, so check it out at Sphinn.

Forum discussion at Cre8asite Forums and Sphinn.


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See How Old A Page Is With One Click - New Firefox Plugin :: Daily Search Engine Optimizations News

Saturday, March 8th, 2008

A fantastic addition the linkdiagnosis plugin which now allows you to right-click a page and see when Google first found it. Essential stuff!

26 Vote(s)


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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Caroline’s Favourite Links #12 :: Adsense Marketing News

Monday, March 3rd, 2008

Happy Mother’s Day to all the mums (moms!) out there! Here’s my links for today:
I Paid 12 Months to Learn These 32 Things - Carl Ocab is a 14 year old blogger who has been making money online for a whole year. This post highlights 32 things that he has learned in the first […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.