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I love conferences. Anyone who knows me would know that. I love meeting new people (hint: I’ll be liveblogging for Search Engine Roundtable at Pubcon which means I’ll likely be sitting in the front row for most sessions. You should say hello!) I love learning new things. A BrightonSEO blog post goes into how the cost can be justified. His points:
- Learning keeps you ahead of the competition.
- Tell your boss that evening activities are filled with
parties extracurricular seminars.
- You’re saving money because you can meet the industry’s most famous consultants for much cheaper at conferences. (Matt Cutts charges $2000 an hour, I hear. Okay, I’m kidding.)
- It’s all about the education, and you can pass it on if you’re the only lucky participant who can attend.
- Pitch what you’ve learned to your clients and show them that you’ll implement this on their website.
- There are a lot of conferences, but choose wisely. Sometimes you may need to choose based on who is speaking or based on what content is being covered.
Overall, a good list.
But there’s more. The discussion moves to Sphinn where you can really justify it and show that you appreciate your employees:
In my experience as a “boss” one thing you can tell from conferences is who is in or out. If staff is enthusiastic it shows in office productivity. I work to make “work related trips” fun and productive for all. It’s a great time for goal setting, some good meals, and to show the staff how much they are appreciated.
A lot of great opportunities can fall into your lap if you just hang out in the conference room. 
So how do you justify the ROI? Share everything that you’ve learned with your staff, and if you’re some agencies, cover every conference you can.
Forum discussion continues on Sphinn.
Search Engine… (more)
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