phoenix search engine marketing definition

Some of you know that this is my busy season, but I’m still managing to find time to squeeze other things in. Just thought I’d share what a couple of those things are, and do a bit of shameless promotion while I’m at it.

First off, I’m a staff columnist for Personal Branding Magazine, and the new issue is coming out November 1st, just a little over a week from now. It’s going to be packed with articles (38 pages, 37 authors), and includes an interview with Philip Rosedale (Founder of Second Life), and more. Subscriptions are… Continue reading

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So, I’ve been promising that I’d release a free report this week, and I actually got it done. There’s even an audio version, should you be so inclined.
Anyway, I’ll let the download page give you the details, but if you’ve ever wondered what NASA, Russian cosmonauts, the film industry in the 1940s, Marshall McLuhan and […]
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Do you believe in magic? I do. Especially if it can be done by anyone.
Digg is a place where any Apple or game console marketer can succeed quickly in getting thousands of visitors. He just has to mention the magic words Apple, iPod or iPhone and add something totally ridiculous to the headline. Something like […]
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Some of my colleagues have seen a few of my more cleverly integrated adsense ads, however I just watched an adsense video ad and didn’t realize until after it was over it was an ad. Hannity Disses Ron Paul (skip the content if it’s not your thing) the lower video unit is an adsense unit […]
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This seems so obvious to me, but I suspect there will be disagreements nevertheless. What do you see as the motivation of someone selling links?

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Looks like some of us jumped the gun with assumptions about those directory PR penalties. I’m seeing major PR changes across scores of sites right now. Sphinn is now a PR6!

31 Vote(s)

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From ppcThink: Every Google AdWords account change can have DRAMATIC effects on spending, traffic, conversion rates, and profitability. Raising budget has it’s perils.

24 Vote(s)

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Andy Beard reports that Google seems to have made their third PageRank update this month. This one appears to have reversed some of the downgrades in PageRank seen by some sites.

We know that some of the PageRank changes were due to paid link selling, as we reported was happening back in early October in our Official: Selling Paid Links Can Hurt Your PageRank Or Rankings On Google post. However, not all the sites impacted in recent changes were selling links (several strongly deny this), so there may be other reasons related to the drop.

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From the marketing perspective, a blog is not really that different from an "old-fashion" media form. Surprisingly, some people, including your typical business and marketing majors don’t know this. Sure, the medium has changed, but the same marketi

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sometimes there are some little niggling problems with ad networks and affiliate programs that can be quite annoying.

Darren Rowse compiles a short ‘ProBlogger Wishlist’ of things that he’d love to see specific ad networks and affiliate programs

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Featuring GoogleBan™ Action!

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Jon Mendez shares a great guide to using Facebook Flyers Pro, and says: "…black-hat affiliates were setting up hundreds of accounts to get past the daily spend limits and that a number of them were pocketing over $15k per week in commissions the f

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How Domain Names Play a Role in SEO & SEM

• Many marketing and advertising costs are recurring. Re-registering domain names is a minimal cost, but many domains (especially .com names) get type in traffic worth thousands of dollars a year. Some get type in traffic worth thousands per day. And this traffic stream is defensible from search engine algorithmic swings.
• In addition to the defensibility issue, there is a large synergy between great domain names and SEO. Domain names containing your keywords as part of the name make it easier to get your keywords in the anchor text when people reference your company by its official name. This is true even if the domain has hyphens and/or additional words. But domains with hyphens in them are harder to market than domains without hyphens.
• Exact match domains make people more likely to give you targeted anchor text when they mention your website. In some cases a strong domain name also makes a site appear more trustworthy and linkworthy.
• Exact match domains are given an algorithmic relevancy boost in Google, even if a domain name shows little other criteria that prove it trustworthy.
• Exact match domains make it easier to get Google Sitelinks to expand your listing and block out competing sites.
• Exact match domains are easier to profit from search engine arbitrage.

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In every race there are winners and losers. Sometimes though, winning is about choosing the right race. Recently there was a Youmoz post asking if the A-list was closed. Apparently the author feels that he has written some great content but has not received any mention or “link love” from the big boys. I am […]
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www.searchengineguide.com/robert-clough/search-engine-guide-publisher-responds-t.php

At the end of his article, Robert Clough of Search Engine Guide asks some terrific questions that he and the SEG staff have to consider:

"Are we willi

41 Vote(s)

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