Archive for the 'phoenix search engine marketing definition' Category

SearchDay: Link Building via Word-of-Mouth :: Search Tools For Web Pros

Thursday, July 24th, 2008

Today’s search engine marketing news and opinion: Link Building via Word-of-Mouth; Has Facebook Found the Key to Making Money via Search?; Yahoo Launches BOSS: Build your Own Search Service; and more.
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How Google Would Build Links For Mortgage Rankings? :: SEO Gods… Search Experts!

Thursday, July 24th, 2008

Great post by Gab explaining a real trick to competing in hyper competitive markets such as the Real Estate sector.

43 Vote(s)


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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

A Very Unfortunate Error For Farecast and Live :: Web Optimization Techniques

Tuesday, July 1st, 2008

Posted by Jane Copland

This morning, I was talking to Rob Kerry about some particularly competitive search phrases and looking around in the SERPs. We’d gone through most of the usual suspects when [cheap flights] came up. Google duly returned its top ten, and at the bottom, I noticed farecast.live.com.

The first thing I noticed was the unfortunate title tag and snippet. However, things got stranger when I clicked through to the site. Before I go on, I should say that before it was bought by Microsoft, Farecast was an SEOmoz client. They aren’t anymore, but the fact that I’d worked within the niche and with this site before was what caught my attention.

The page loaded, but I definitely didn’t recognise the content as belonging to either Farecast or Microsoft.

Refreshing the page brought consistently different results. Here is a sample:

Each refresh brought up another strange page, including several error pages. Attempting to complete a search on a page that did load properly was also impossible. I wondered what would happen if you visited Farecast’s previous domain: Up until a few minutes ago, www.farecast.com was not redirecting to farecast.live.com for me. Without the www, it was redirecting. It appears to be working now.

Web-Sniffer’s results were also amusing, as refreshing farecast.live.com’s Web-Sniffer result brought up alternate pages on every attempt as well. Whilst the strange, rotating content was interesting, the fact that the parked page showed up was more so. Suspecting that this was a DNS error of Microsoft’s making, Rob wondered if he could add Live.com to his list of parked domains. He could.

Holy Christ. Sedo thought that Rob owned Live.com and was crediting him with the commission from the page. The conversation went something like this, with a couple of edits:
 
23:02:05 Rob: oh s**t!
23:02:23 Rob: "Live.com has successfully been added to your parking account"
23:02:28 Jane: no
23:02:29 Jane: f***ing
23:02:29 Jane: way
 
A couple of weeks ago, Duncan wrote about Apple.com and the localisation issues they have in using Akamai, whose load-balancing system results in solely U.S. content being shown to Googlebot. Akamai serves content based upon location, and it seems that someone at Microsoft added a Sedo IP address to the routing system Akamai employs.

Since earning income in this manner is well and truly illegal, Rob emailed Sedo immediately. The traffic and commission has stopped and the problem appears to have been rectified. Similarly on Microsoft’s end, farecast.live.com now resolves correctly.

Because Rob can explain this stuff far better than I can (although he’s promised to teach me if I continue buying him pints of Guinness), I’ll let him spell out what happened:

It appears that Microsoft is using Akamai for their DNS and Content Distribution Network on farecast.live.com. This usually involves either the service provider caching a copy of their client’s content on globally distributed servers to prevent server overloading, or filtering out the requests between the client’s servers in order to balance load. My best guess is that a Microsoft employee has specified an IP address belonging to the domain auction and parking provider, Sedo. Sedo’s parking servers are designed to allow any domain name to point to them (in this case the subdomain farecast.live.com) and serve appropriate adverts for the domain.
Oh, the consequences of not keeping a close eye on your sites, especially if you’re a big site and are ranking for some money keywords. Maybe Live can be pleased that Rob and I came across this and not someone just a little bit more sinister.

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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Linkbait Coaching goes Live at 2pm :: Search Engine Tools

Tuesday, June 24th, 2008

Note: I will be publishing the sign up link for the program here. I will also email it to the list.
That’s 2pm UK time which I think is GMT+1.
I have only had 4 hours sleep as I had to solve last minute admin problems. I have tested and retested the Membership system and forum, lets […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

FriendFeed Adds New Services, Ignores Sphinn, So I Guess We Yell :: Web Optimization Techniques

Saturday, June 14th, 2008

Good news — now you can have your activity on Intense Debate, brightkite.com, Diigo, Mister Wong, and tipjoy as part of your FriendFeed. Bad news. Despite asking twice and being told FriendFeed is just too busy, Sphinn still hasn’t been added.

48 Vote(s)


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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Tracking Twitter Traffic Trick :: Text Adds Do’s and Don’ts

Tuesday, June 10th, 2008

Twitter has become a great place to network, vent, and share links, including your own blog posts. But how do you quantify the traffic you are getting from Twitter, especially if people are using applications like Twhirl, or even a mobile phone? I’ve got a special trick for you, and it’s really easy to do!
Now […]
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Big List of Green Web Hosts :: Google Page Rank Update

Friday, May 30th, 2008

So you say you want to be a part of the answer not the problem? Have you considered a Green Web Host? The lady Able has a great round up of Hosts that are environmentally minded…

Great read… and worth promoting methinks ;0)

30 Vote(s)


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Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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SearchDay: The Search Wars Are Over :: Pay Per Click Campaigns

Friday, May 30th, 2008

Today’s search engine marketing news and opinion: orget Competition, the Search Wars Are Over; Testing Landing Pages with the Taguchi Method? Think Again!; Google Earth API and Browser Plug-in; and more.
More SEO News…. (CLICK HERE)
Tags:

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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Yahoo Opens SearchMonkey Doors to Everyone :: Adsense Marketing News

Sunday, May 18th, 2008

Are you a developer? You may be interested in SearchMonkey, Yahoo’s new open developer platform, which was released to all developers yesterday.

The concept behind SearchMonkey is to empower developers to build applications that increase relevancy of search results. Developers can build Enhanced Results or Infobars under the Search Monkey API which can pull data from CitySearch, StumbleUpon, eBay, Epicurious, and more. According to the announcement, “Enhanced Results replace the current standard results with a richer display. All the links in the Enhanced Results must point to the site to which the result refers. Infobars are appended below search results and can include metadata about the result, related links or content, or links for user actions (such as adding a movie to a Netflix queue).”

Yahoo is also holding a contest that enables developers to create their own tools using the new API. Winners can receive up to $10,000.

Forum discussion continues at DigitalPoint Forums.


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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Boing Boing, Google, China, Art, Commerce :: Search Tools For Web Pros

Sunday, May 18th, 2008

BBtv has a thought-provoking piece on some guerilla art with regard to Google and its China policy. I’ve written extensively on the background (for more, here). if you want to get to the good stuff quickly (I understand folks are busy,) the piece is long-ish, head to 4.45 min…
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Twitter Spam: Myth Or Reality? - Danny Sullivan at Daggle :: Daily Search Engine Optimizations News

Monday, May 12th, 2008

Really, Twitter spam? I mean, how do you get spammed by people you voluntarily choose to follow. It’s like bitching that your Facebook "friends" are spamming you. Why did you make them friends, then.

37 Vote(s)


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Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

So How Do You Find People on Twitter? :: SEO Gods… Search Experts!

Monday, May 12th, 2008

One of the benefits to spending time on Twitter is that it’s a great way to network. But if you are new to Twitter, it can seem difficult to find people that are in your industry or that share your interests. Here’s some tips to help get you start

48 Vote(s)


More SEO News…. (CLICK HERE)
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Please be sure to visit our new Social Blog Network, as well as our Social Bookmark Site. Both offer services for free!
Get you latest SEO news fix at AutoPrimeMedia.com!

Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

The Music In Magazines :: SEO Gods… Search Experts!

Monday, May 12th, 2008

I remember being 10, or thereabouts, sitting in front of my parent’s stereo system, entranced by the albums they had collected in college. The system - tuner, turntable, and speakers - was a Craig, cheap, Korean, and dependable, an early indication of where the consumer electronics business was heading….
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Search Engine Optimization is not an exact science. It takes lot’s of work and research. Trial and Error. Read through our posts here and try to learn from our experience. We offer some of our insight… news and comment. Please feel free to share your thoughts, and ideas. The site does allow "follows" so post your links.

Is Blogging Worth The Time Commitment? :: Page Rank Do’s and Don’t!

Wednesday, May 7th, 2008

Ok bloggers…Do you blog for business or pleasure? What results are you seeing from your blogging efforts? How long did it take to see those results? Do you feel it’s worth the time commitment?

39 Vote(s)


More SEO News…. (CLICK HERE)
Tags:

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

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How Design Impacts Social Media Success :: Link Juice Tips and Tricks

Wednesday, May 7th, 2008

Web design and social media marketing are two topics that I enjoy studying, and the two certainly impact one another for website owners and bloggers who are attempting to increase traffic to their site. While social media is intended to put a spotli

31 Vote(s)


More SEO News…. (CLICK HERE)
Tags:

Social Media Marketing is sweeping the ‘Net now as the best way to market. Sites like Digg and StumbleUpon are helping sites get additional traffic, and working to achieve a better backlink strategy. Search Engine Optimization techniques vary greatly, and you should research the company you hire to help you with this. Make sure everything that is promised to you is in the form of a contract.

Please visit one of our great sponsors:
Daily Shopping Deals!
Rosetta Stone Lanuage Software